Serving coastal development and construction? Brand Rudong? In the process, Rudong Industrial and Commercial Bureau formed a special research group to investigate and study the trademark development in the county, and put forward that in order to strengthen the trademark strategy during the period of deepening coastal development, we must pay attention to the four functions of government-led, departmental traction, functional restriction and enterprise main body.

I. the development of registered trademarks in Rudong county during the coastal development period

generally speaking, the development of trademark cultivation in Rudong county is good, showing a climbing pattern with complete trademark structure, obvious regional economic characteristics and win-win interaction with coastal development. (1) The registered trademark has a good development trend. In recent years, with the promotion of various policies and measures of the county party committee and government, all kinds of market players in the county have developed rapidly, the total amount and quality of enterprises have been greatly improved, and the structure of new products has become increasingly perfect and mature, which has laid a favorable main foundation for the establishment of trademark brands in the county. ? Hit the market with a brand? The development thinking has increasingly become the * * * knowledge of knowledgeable entrepreneurs. By the end of April 211, the total number of registered trademarks in the county was 4,5. Through years of continuous efforts and active cultivation, the county has 55 famous trademarks in Nantong, 28 in Jiangsu and 2 in China. Rudong's trademark development work and how many years have it won? Top 1 counties in national trademark development? Match the title of. (2) The registered trademark structure shows the characteristics of regional economy. The registered trademarks of the county involve various industries, which are basically consistent with the pillar industrial structure and plate economy of the county. (C) coastal development and the implementation of the trademark strategy to form an interaction. Corporate brand awareness is constantly increasing. In recent years, a number of county-level economic pillar enterprises with high technical content, large market share and strong economic strength have emerged in the county, and all of them have famous trademarks in Jiangsu Province. While improving product quality and opening up markets, they are actively striving for famous trademarks in China. In addition, coastal development has become the thrust of brand creation, and the field of service trademarks has broad prospects.

second, the practical problems that restrict the deep implementation of trademark strategy in the period of coastal development

(1) the total number of registered trademarks is relatively small, and the awareness of independent bid creation is not high. There is only one trademark for every 16.88 economic entities in the county. The total number of registered trademarks and the average proportion of registered trademarks are obviously low, and the development is very uneven. (B) lack of active protection, resulting in the loss of trademark resources. (C) Small wealth is full, not enterprising, and the initiative to create a brand is weak. Many enterprises don't have their own brand products, but only license processing for foreign enterprises or well-known domestic enterprises. (D) the development of collective trademarks lags behind, and the tension of characteristic industries is insufficient. At present, there is no unit or trade association in the county to apply for the registration of collective trademarks. (5) The promotion mechanism is not sound enough, and the external environment needs to be improved.

3. Suggestions on grasping the opportunities of coastal development and implementing the trademark strategy in depth

In view of the above problems and shortcomings, we believe that in order to further promote the implementation of the trademark strategy in the coastal development period, we must play four roles.

(1) Improve the mechanism and give play to the leading role of the government. The first is to coordinate the trademark development mechanism. Establish a brand creation mechanism with government leading, industrial and commercial guidance, association participation and enterprise main body, and coordinate the implementation of trademark strategy in the county as a whole. The second is to improve the trademark cultivation mechanism. Standardize the cultivation, storage, recommendation, identification, protection and management of trademark brands, and form a well-known local, provincial and national trademark brand development ladder structure. The third is to establish a policy incentive mechanism. Encourage enterprises to strive for famous brand trademarks. The fourth is to strengthen the working mechanism of geographical indications declaration and identification. (2) Take multiple measures simultaneously and give play to the traction role of departments. First, the industrial and commercial departments should play a functional role, promote trademark registration and lay a solid foundation for the implementation of trademark strategy. Second, relevant departments should strengthen the publicity, training and popularization of trademark strategy, trademark laws and regulations, and registration and use. The third is to increase publicity. The fourth is to build a platform for departmental collaboration services. (3) Work together to play the role of functional restriction. It is necessary to form a regional trademark protection mechanism with government leading, departmental cooperation and overall linkage. (4) Strengthen guidance and give full play to the main role of enterprises. Strengthen the awareness of enterprise trademark hardship and independent innovation, enhance the awareness of defensive registered trademarks, and enhance the legal awareness of enterprise trademarks.