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Duck King’s company profile

By the end of 2012, the group has grown into a cross-industry, cross-regional, multi-brand, cross-industry, cross-regional, multi-brand, integrated enterprise integrating catering, food processing, duck breeding and processing, taxi passenger transportation, motor vehicle driver training, and real estate development. A well-known private enterprise group with multiple business formats, and with an operating scale of more than 20 direct-operated branches and chain catering enterprises, intangible assets with a market fair value of more than 300 million yuan, as well as famous Chinese catering stores, international famous catering stores, famous brands in the Chinese catering market, reform It has gained widespread social credibility as a meritorious enterprise on the 30th anniversary of the opening up, China's famous commercial brand enterprise, Shanghai famous brand enterprise, Shanghai famous trademark enterprise, etc. It is well-known in Shanghai and is famous all over the country.

Duck King inherits the centuries-old roast duck skills of Beijing and the essence of national food culture. Through continuous innovation and development of dishes, it has formed a new model with Duck King Beijing Roast Duck as the leader, integrating Duck King whole duck banquet and more than 300 local classic dishes from Beijing and Shanghai. It is a series of special dishes of Duck King, and gradually absorbs and cultivates New Shanghai-style Cantonese cuisine, Sichuan cuisine, Chaozhou braised dishes and bird's wings and tripe into another new highlight in the cuisine. It is deeply loved by people from all walks of life and is praised as a national Fine food culture.

The group has a strong brand awareness, a clear development strategy, and advanced management methods that keep pace with the times. It adheres to the principles of "God rewards diligence, business ethics rewards trust, and humanity rewards harmony" and "doing business with ethics and paying equal attention to quality." , keep promises, survive only with sincerity" is the core corporate value. Under the guidance of the development policy of "branding, specialization, scale and diversification", relying on the advantages of brand, technology, capital, talents and other advantages, we will fully implement the three pillars of "enterprise development through science and technology, franchising, multi-brand, multi-format and chain operation". Grand strategy, in 2002, the company passed ISO9000:2000 quality management system certification, and in 2008, it passed HACCP food hygiene and safety management system certification.