I won’t talk about the feasibility of fresh food e-commerce for now, but only how to do it (it’s a big topic, I’ll just talk about the differences from general e-commerce):

1. Product procurement: The most important thing in product procurement is the relative standardization of goods. How to ensure that the goods received by users are of relatively consistent quality every time is crucial. If the strawberries the user receives every time are of different varieties and sizes, the user will definitely stay farther and farther away from you. If standardization is achieved, professional talents and relatively guaranteed supply sources are needed.

2. Product quality inspection: Fresh food has a short shelf life and different appearance, so quality inspection is also one of the key factors. Quality inspection steps must be taken when warehousing. Products are classified into categories based on the quality inspection results, and different sales treatments are performed.

3. Warehouse management: There is no doubt that fresh food needs refrigerated storage, but how to ensure the freshness time in the warehouse is a big issue. For example, leafy vegetables and other commodities may be kept fresh in very different ways.

4. Logistics management: Fresh food’s logistics requirements go beyond the cold chain, which is troublesome enough. China does not have a mature cold chain system. There is also the need to ensure delivery speed under the premise of cold chain, which has very high cost and management requirements.

5. Market: I don’t think it has many features, maybe there are more female users.