With the rapid development of enterprise diversification and internationalization, in order to better integrate with the international community,1May, 993, Haier adopted more concise, steady, atmospheric and international English as its latest logo, and at the same time promoted the Chinese "Haier" logo, Haier mascot map and "Haier Haier" combination design together, laying an image foundation for Haier's enterprise internationalization.

In the fourth generation, although logo is also composed of Chinese and English, compared with the previous generation, it emphasizes the sense of the times, especially Haier's two Chinese characters, which are written horizontally and vertically in China's traditional calligraphy, so that the whole font is balanced in movement and stable in meaning in change.

The Image Development of Haier Brothers

65438-0985 Haier imported the refrigerator production technology and equipment from Liebherr Company in Germany to produce high-quality refrigerator products. Considering the product decoration, Haier Brothers, a mascot symbolizing Chinese and German children, was designed. With the development of Haier Group, the cartoon image of Haier Brothers entered every household in China with Haier's products.

1995, Haier group invested 60 million yuan to produce 2 12 episodes of "Haier Brothers" animated film, which is an entertaining, informative and interesting animated feature film centering on exploring and traveling around the world. This film won the top awards of China TV cartoons and children's films: Golden Eagle Award and Golden Boy Award.

Reference to the above content: Baidu Encyclopedia-Haier