According to Baidu Encyclopedia, "Weiwei soybean milk is happy and cheerful". Weiwei soy milk has become one of the best-selling commodities in China, and is known as the "king of soy milk" in China. Weiwei is the formulation unit of soybean milk industry standard in China. Weiwei trademark was recognized as "China well-known trademark" by the Trademark Office of the State Administration for Industry and Commerce, and Weiwei Soymilk was awarded the title of "China well-known trademark" in 2005. Weiwei cooperates with Beijing Dongfanghong Aerospace Company to produce coconut milk and walnut dew. So Weiwei soybean milk is not junk food.

In the early 1990s, Xinwei soybean milk, which is familiar to China people, appeared. From the first day of Weiwei soy milk, consumers like this new product with warm image, excellent quality and affordable price. The demand of consumers soon made Weiwei soy milk go out of my hometown, first sweeping the entire Huaihai Economic Zone, then Beijing, and then to the whole country, and the sales momentum was good.