(1) One more opportunity for communication and reasoning. “Why did the Trademark Office reject the application? I’m not convinced!” If you are not convinced by the reason for the Trademark Office’s rejection, you can fully explain your reasons and opinions through the Trademark Review and Adjudication Board.

(2) It can effectively delay time. Some trademarks are applied by the same applicant, but due to the applicant's name change, if the applicant fails to submit a change application to the Trademark Office in time, he or she can explain the situation to the Trademark Review and Adjudication Board and go through the relevant procedures before it can be approved.

(3) The period for collecting evidence can be greatly shortened. Some trademark re-examinations are easy to succeed. After the re-examination ruling is issued, it is very likely that the "Trademark Registration Certificate" can be obtained within one year; but once the re-examination is given up, it will take three to five years to start all over again!

(4) The added value of trademarks can be easily increased. Many trademarks have been "TM" for many years, which has resulted in a large number of companies operating and producing in the "TM" state. Once the application for trademark rejection review is successful, it may be able to change the development destiny of an enterprise!