The professional courses of advertising design include introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy, advertising effect research, advertising photography and video recording, advertising art design, computer art-aided design and computer graphics and image information processing.

Learning content of advertising design specialty

Learning advertising design really doesn't need a pure art foundation, that is, sketching watercolors or something, but it's best to have a little hand-drawing ability, have a certain appreciation of pictures and colors, and know what looks good to make something beautiful, don't you think?

There are some basic art courses for advertising design majors, but there are few class hours, which is of little use. I still have to learn more and paint more by myself (mainly by myself in college), see more beautiful things and excellent works, and improve my appreciation ability. Software is just a tool, just like your pen. If you can't draw, you can't use magic strokes.

Let's talk about software Nowadays, advertising design is basically computer design, and there are few hand-drawings, so many professional software should also be proficient. When looking for a job, people directly ask for some software, preferably some commonly used software, such as PHOTOSHOP, CORELDRAW, ILLUSTRATOR, etc. , and graphic designers have textual research.

Future work prospect of advertising design specialty

Advertising design major has a good employment prospect.

The employment direction of advertising design includes the advertising department of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, the advertising department of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. The positions available are graphic designer, graphic designer, art designer, advertising designer, advertising design, ui designer, designer, senior graphic designer, advertising creative designer, web designer, senior graphic designer and art design.

What courses does advertising design include?

Main courses: introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy writing, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, advertising marketing.

Through the study and training of the basic theories and skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and activity planning ability; Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing.

Employment prospect and direction of advertising design and production

1. Employment prospect: With the increasing richness of social commodities, the competition among commodities is becoming more and more fierce. With the development of commodity economy, advertising design often plays a decisive role in the circulation of commodities, so the employment prospects of designers are still very good. Where there are commodities and life, there must be design.

2. Employment direction: After graduation, the main destinations are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. Mainly as a graphic designer, Guangzhou-Australia designer, art designer, advertising planning, etc.

What courses are there in advertising design and production?

Advertising design and production majors should learn painting basics (sketch, color), font design, plane composition, color composition, three-dimensional composition, decorative image, layout design, logo design, packaging design, advertising design, printing technology, display design, ci design and other courses. If you want to learn advertising design and production, it is recommended to choose Dana Education.

The major of advertising design and production trains senior skilled talents who have high artistic accomplishment, master basic advertising design and professional advertising design, strong design hands-on ability and creativity, have social design experience, and can engage in product packaging, decoration design, book binding, commercial advertising, corporate image planning and display design. Employment destinations mainly include: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. This major trains senior professionals with advertising theory and skills who can engage in advertising management, advertising planning, creativity, design and production, advertising market research, analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions. If you are interested, click here to study for free.

For more information about advertising design, please consult Dana Education. The organization is committed to training professionals in the IT Internet industry, such as software development engineers, test engineers, UI designers, network marketing engineers and accountants. We have a perfect teaching and research team and a strong faculty to ensure students' interest and all-round learning. It has also signed talent training agreements with a number of enterprises to comprehensively help students find jobs better. Dana IT training institutions, audition places are snapped up in a limited time.

What do advertising design majors need to learn?

Advertising design majors need to learn Photoshop, CDR, vector drawing software and AI illustration software. If you need to learn advertising design, it is recommended to choose Dana Education.

Advertising design learning content is as follows:

1 and PS are the most frequently used softwares by designers, mainly dealing with pixel images. PS has many functions, including pictures, graphics, text, video, publishing and so on.

2.CDR is a vector drawing software. Its extraordinary design ability and super typesetting function are widely used in advertising packaging, trademark design, logo production, illustration drawing, typesetting, color separation output and many other fields.

3.AI is also the software of vector illustration, which is widely used in printing and publishing, poster book typesetting, professional illustration, multimedia image processing, Internet page making and other fields. If you are interested, click here to study for free.

For more information about advertising design, please consult Dana Education. The organization is committed to training professionals in the IT Internet industry, such as software development engineers, test engineers, UI designers, network marketing engineers and accountants. We have a perfect teaching and research team and a strong faculty to ensure students' interest and all-round learning. It has also signed talent training agreements with a number of enterprises to comprehensively help students find jobs better. Dana IT training institutions, audition places are snapped up in a limited time.