UGG English name: UGG Snow Boots.
In 1979, Brian Smith, a surfer, bought some Australian-made sheepskin boots and brought them to the United States and began selling them in New York, mainly for surfers in California. Later, he established the UGG Holding company and registered the UGG trademark.
However, due to poor management, in 1995, Brian Smith sold his shares to Deckers (Dex) Outdoor Products Co., Ltd. for operation. The company made Hollywood Celebrities wore it and became popular in the United States, and then gained recognition in many countries.
In the winter of 2009, snow boots ushered in their spring with the momentum of the UGG trademark of Dex Company. Sales surged and they became famous overnight.
Extended information:
UGG is actually the general name for this type of wool boots originating from Australia, meaning "Ugly Boots"?. In 1978, an Australian surfer Brian established the UGG brand in Southern California, USA. UGG boots were first brought to the United States, but their appearance was not appreciated.
In 1995, Deckers (Dex) Outdoor Sports Company took over the business, allowing Hollywood stars to wear snow boots and became popular in the United States, and then quickly gained recognition in many countries.
Deckers Outdoor Products Co., Ltd. has UGG registered trademarks on shoes, clothes, hats, and handbags in China, and in 2011, the registered trademark was recognized as a well-known trademark. The company has registered the UGG trademark in more than 100 countries around the world, preventing other brands containing the word "UGG" from entering the market in the country where Deckers is registered.
But in Australia, relevant Australian manufacturers have united to form the UGG Snow Boot Association to declare a fight against Deckers. They said that Australia is the country of origin of UGG, and Australian manufacturers have been making this kind of boots for decades, including selling them to the United States. UGG should be turned into a generic name. The Australian court upheld UGG as a generic product. Name practices.
Baidu Encyclopedia-UGG