Introduction to Septwolves Group Company
Fujian Septwolves Industrial Co., Ltd. is composed of Fujian Septwolves Group Co., Ltd., Xiamen Laerfu Trading Co., Ltd., Jinjiang Jianli Plastic Color Printing Co., Ltd., It was established by five companies including Xiamen Weiyi Industrial Co., Ltd. and Jinjiang Henglong Building Materials Co., Ltd., and was successfully listed on the Shenzhen Stock Exchange on August 6, 2004 (002029). It leads the development, production and sales of clothing and owns the "Septwolves" men's clothing brand. It is a listed company with brand management as its core. The company is a large-scale enterprise that operates Septwolves brand men's casual wear and is a high-tech enterprise recognized by the Department of Science and Technology. It has three R&D centers in Shanghai, Hong Kong and Tokyo, the world's most advanced computer-automated production equipment, and an internationally standardized, closed industrial park. Its products have novel styles, exquisite fabrics and exquisite workmanship. It is known as the "jacket expert". At present, the representative of domestic high-end men's casual wear has established a complete marketing network, sound management information network, talent mechanism and e-commerce system in major and medium-sized cities across the country. Septwolves ranks among the best in the national casual clothing industry and is the deputy director unit of the National Casual Wear Association. After twelve years of development, the company has grown into a comprehensive enterprise with clothing as its core industry and operating in leather goods, shoes, business gifts and other fields. At present, the company's headquarters occupies an area of ??39,800 square meters, with a construction area of ??26,500 square meters and more than 1,800 employees.
The company focuses on brand cultivation and management, and continues to grow with high quality and innovative management models. As early as the founding of Jiushi Dai, the company implemented Total Quality Management (TQM). In order to meet the needs of international competition, the company introduced the ISO9002 quality certification system and quickly obtained dual domestic and foreign certifications for this quality system. In 1993, the company took the lead in fully introducing the CIS enterprise identification system, image construction, sales guidance and terminal service training for each sales terminal. The perfect quality assurance system and advanced and mature brand operation management have laid a solid foundation for the implementation of brand franchising.
Since 1995, the company has introduced the franchise model, and has made every effort to expand the franchise business with its accumulated brand operation advantages, high-quality professional production capabilities and continuously improving marketing and sales network system over the years. After years of hard development, we have achieved remarkable results. The company currently has more than 1,300 business outlets. According to the National Commercial Information Center of China and the Bureau of Trade and Foreign Economic Statistics of the National Bureau of Statistics, based on the sales statistics of large-scale retail enterprises across the country, the comprehensive market share of "2001 Septwolves Jackets (casual wear)" ranked first among similar products. Having won this award for five consecutive years, "Septwolves" casual wear has become a leader in China's men's wear consumption trends.
After years of careful management, the brand diversification management strategy with the clothing industry as the core has achieved great success. The "Septwolves" brand has become the spokesperson for modern men to advocate life. "Septwolves" has been widely praised and loved by all walks of life. In 1992, "Septwolves" won the first batch of "Fujian Province Famous Trademarks" and obtained the comprehensive quality compliance certificate from the Ministry of Agriculture; in 1994, it was rated as "China's Famous Brand Product" and a national product. A qualified enterprise in quality supervision and spot checks; in 1997, the clothing brand value alone was assessed to have reached 249 million yuan; in 1998, "Septwolves" was once again awarded the title of "Fujian Province Famous Trademark"; in 1999, it was awarded "Top Ten Men's Wear Brands Influencing China's Clothing Market" title; In March 2001, "Septwolves" participated in the "2001/2002 Autumn and Winter Chinese Clothing Trends" in Beijing as a representative enterprise of Chinese casual wear and successfully held the "Septwolves Casual Wear Special" press conference; in April 2001, "Septwolves" won the 2000 The title of "Top 100 Enterprises" in the national apparel industry; in February 2002, "Septwolves" was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce.
The company is based on the development strategic thinking of a high starting point. The "Restart in the New Century" development strategy of Septwolves Enterprise, with the theme of rebuilding the corporate organizational structure and brand cultural image, has been fully launched.
The company fully implements the multi-brand development strategy of the apparel industry. At the same time, the company fully promotes the cooperation project with famous enterprises and famous designers. It has cooperated with famous designers Liu Yang and Ji Wenbo to launch men's casual casual conferences, which were successful. At the 8th and 9th China Clothing and Accessories Expo in 2000 and 2001, "Septwolves" successfully released the 2001 and 2002 autumn and winter Chinese clothing fashion trends for two consecutive years as the spokesperson of urban casual fashion. Through market segmentation and the launch of corresponding brands according to customer groups and market needs, the clothing industry has realized a multi-brand development strategy, and the competitiveness of core industries has been further enhanced. The company has become the best-developed and fastest-growing enterprise in the field of casual clothing in China.
In order to further deepen the multi-brand development strategy, the company has reorganized the scientific and systematic organizational design of production, sales, quality control, technology development, product design and other functional departments, and introduced enterprise resource management into the company's internal actions system (ERP), and at the same time, a production planning management (PMC) department was established in the production and manufacturing center to coordinate the marketing center and production warehousing, marketing center and the material distribution system of each outlet, effectively improving the efficiency of corporate resource operation. After corporate engineering re-engineering, Septwolves' competitive strength will be further enhanced and more energetic.
The Septwolves Headquarters Industrial Park, which is currently designed in accordance with international management standards, has completed the first phase of the project and been put into use. After three years of construction, the park will become a first-class production base for men's casual wear in China. In order to meet international competition and challenges, in the next three years, we will accelerate the pace of listing Septwolves, promote the strategic integration of brand management and capital actions, and achieve new leaps and bounds.
Strong brand awareness and successful brand management have enabled Fujian Septwolves Industrial Co., Ltd. to accept new challenges with a new attitude. We have the strength to compete with international clothing brands in the new era. Create new achievements in this round of competition.
Seven Wolves Culture
The "Seven Wolves Culture" is what we have finally concluded after more than ten years of practice, continuous learning, repeated practice, and constant review, which we rely on for our success. Experience has far-reaching guiding significance for business operations, management and the rise and fall of enterprises. The surface material culture is the appearance of the factory, the shallow behavioral culture is production and management, the middle institutional culture is organizational regulations, and the deep spiritual culture is values. and entrepreneurial spirit. "Seven Wolves Culture" not only explores the rules of career success, but also explores the principles of life. "Septwolves Culture" not only summarizes our work, but also reviews our lives, with distinctive personalities and characteristics. Therefore, "Seven Wolves Culture" is not only our principle of doing things, but also our guide to action as a human being.
The core of Septwolves culture is to cultivate and create a spirit that is in line with the actual situation of the enterprise, inspires people to make progress, pioneers and innovates, and always strives for the first class. Learning the "Septwolves Culture" can not only improve our ability to "do things", but also increase our ability to "treat people". Improving the level of "dealing with people" can not only help our career, but also enrich our life.
Learning the Septwolves culture will help us communicate with each other, improve our overall quality, and fully mobilize everyone's enthusiasm and creativity. Let us grow happily at work and realize our self-worth while achieving corporate goals.
1. Paraphraes to brand
“Wolf” combines wisdom, cleverness and unity. It is extremely hard-working, tenacious and persistent, constantly fighting for survival. A struggling group animal, the Septwolves trademark graphic is a wolf running forward, with its head held high and its tail running forward, and its four legs gathering and exploding to express the stretched image of the company's entrepreneurs who dare to break through tradition and have unique personalities. It is streamlined overall, full of dynamics, and gives people a feeling of forging ahead, symbolizing the company's continuous pioneering spirit. The English word "SEPTWOLVES" and the Chinese "Seven Wolves". It symbolizes the company's future-oriented business style and corporate cohesion as a united whole; dark green is the standard color of the company, symbolizing youth, vitality, and nurturing vitality.
2. Brand Evolution
The "Septwolves" brand was founded in the late 1980s. It is a brand carefully designed by seven young overseas Chinese family members who are determined to create a famous Chinese clothing brand: According to the customs of southern Fujian, "seven" is an auspicious number representing life, vitality and victory. It not only represents a group composed of strivers, but also contains the brand's appeal object, and reflects the unswerving entrepreneurial spirit of the young entrepreneurial group. In 1993, the company fully introduced the CIS corporate identification system to reshape and enhance the corporate image. The SEPTWOLVES trademark was changed from the original lying wolf to the running wolf about to be exhaled, and the English name "SEPTWOLVES" was renamed, which connoted the "September Wolves" combination. Thus a very personalized brand was born.
3. Culture meaning to brand
The appeal of "Septwolves" products is to men who are struggling. It combines the vicissitudes experienced by men who are struggling, That unique charm of maturity is fully expressed through the products. "Septwolves" takes "promoting men's ethnic culture" as its mission, connecting fashion culture with men's spirit, and will tell more and more exciting entrepreneurial stories based on this theme.
IV. Overview of the corporate culture model:
●Shape corporate culture with an elite team ●Cultivation of outstanding employees with corporate culture
●Sustainable brand management with outstanding employees ●Promote industrial development with quality management
●Pursue corporate benefits with industrial development ●Gather outstanding talents with corporate benefits
5. Septwolves Corporate Culture Declaration
We will always Walking side by side with a passionate, young and kind heart, our team has the same vision and goals, beliefs and pursuits. The same desire for ideals and a better life makes us care for and inspire each other, * **Grow together. Integrity, truth-seeking, professionalism and dedication, our beliefs will never change. In this wolf home, we accept the nourishment and reshaping of corporate culture, which gives us new concepts and new ideals. No matter where we are, we will thrive with it.
1. We follow the natural laws of life, always reject inferiority and narrow-mindedness, and are always full of energy and confidence, because we firmly believe that being broad-minded and proactive will keep us young. We resist giving up our ideals and Giving up passion ages the soul.
2. We regard career as the backbone of life. We respect the fruits of labor and abandon laziness and hedonism. We always take pleasure in work and take pride in dedication because we firmly believe that labor and progress are the key to success. The only way to achieve happiness and wealth.
3. We accept new things, create new things, and oppose mechanical and monotonous cloning. We believe that wisdom and youth, inspiration and personality are the source of career innovation. We reject mediocrity, we create fashion and trends, and always Maintain your unique charm.
4. We pursue long-term goals and believe in time-honored investment concepts. We despise deceitful promises and speculation that violate our values, and we will always reject short-term interests because we are convinced that greed and quick success will destroy the foundation of our career success. , leading us to failure.
5. We will always adhere to the principle of sharing, put an end to self-centered greed and egalitarianism that violates the principle of labor distribution, and always believe in the labor value concept of no pain, no gain.
6. We unite and love each other to inspire progress. We advocate individual heroism, but we pay more attention to the development of team spirit. Because we understand that the majesty of the sea is due to the integration of the tiny forces of countless water droplets.
7. We regard the enterprise as our home, dealers and employees as "partners", and regard the growth and harvest of our partners as our responsibility and pride: we treat each other sincerely, no matter the wind or rain. , we regard establishing a complete and excellent welfare system and a beautiful ideal home as our honor and goal, because we always adhere to the people-oriented business policy.
8. We advocate self-discipline and pay more attention to management. We firmly believe that only under scientific and effective coordinated management can individual abilities learn from each other and make the team gain extraordinary overall strength.
9. We firmly believe in equality, advocate mutual assistance, and oppose the old concepts of nobility and employment, because we know that only co-creation and mutual sharing can bring about the growth and prosperity of the team and the cause.
10. We long for applause and flowers, we need stages and lights, but we respect even more the heroes behind the scenes who devote themselves silently, because we understand that no matter what position we hold, as long as we go all out, we should be praised. and return.
11. We always respect and love our customers when we drink water, and we will always respect and love our customers, treat them as friends and brothers, and provide the most perfect service with a grateful heart, because our customers are our The pillars and sources of career success.
12. We regard quality as the basis of survival, and we pursue and create high-quality life: we create a superior and comfortable hardware environment, and pay more attention to replenishing and improving spiritual nutrients. We use our own behaviors to point out Spread civilization to society bit by bit.
13. We love the environment and admire nature. We advocate civilization and cherish resources. We hate waste and squandering because we understand that resources are the common wealth of mankind. Any violation of resources and the environment They are all crimes against humanity.
6. Business philosophy
Integrity, truth-seeking, professionalism and dedication
[Note]
Integrity:
①Integrity is the value that guides us. In addition to doing things correctly, we must always do the right things, not just legal things.
② The trust established by integrity within the company is the core value of mutual trust that we cherish. Employees trust the company, dare to innovate and take risks, dare to take responsibility, and dare to set ambitious performance goals.
③The society’s expectation of the company is trust, and what we give back to the society must be integrity. Without integrity, there can be no sustainable operation.
Realism:
① Realism has three meanings. The first level emphasizes respect for objective facts, which is methodology; the second level emphasizes a spirit of exploration and pragmatic style; the third level emphasizes a spirit of exploration and a pragmatic style; The first layer emphasizes a grasp of laws, rules, approaches, and methods.
② Everything should be based on reality, not aiming high, but keeping a close eye on long-term goals, being down-to-earth, courageous to make breakthroughs, unique in personality, moving forward courageously, and being realistic are the spiritual cornerstones of the continuous development of the Septwolves business.
③Seven Wolves emphasizes being down-to-earth and down-to-earth, step by step, and rejects the bad style of cheating and being too ambitious
Dedication:
①Dedication" is encouragement The spirit of dedication to the cause, this kind of dedication is essentially the continuation of the spirit of "endless endeavor";
②Pursue higher work goals, have the courage to assume work responsibilities, master better work skills, Cultivate a work style that is down-to-earth and striving for excellence.
③ Dedication is a positive attitude towards life. Be dedicated and perseverant, respect the career you are engaged in, concentrate on your career, and do your best to do your job well.
Dedication:
① Dedicate yourself to work and never look back. For the goal of a happy life for your family, friends, team, and society, work together with your peers, trust others, and be sincere to each other, unremittingly. Work hard.
② Use unremitting efforts to win the respect of customers and provide the most fashionable and tasteful clothing to customers.