I. Purpose of the activity:

Implementing the strategy of revitalizing the old industrial base in Northeast China is an important strategic decision made by the CPC Central Committee and the State Council with a view to building a well-off society in an all-round way. Liaoning is an important part of the old industrial base in Northeast China. Accelerating the revitalization of Liaoning's old industrial base is of great significance to ensure the smooth implementation of the whole revitalization strategy. Based on the theme of "Youth Helps Revitalize, Practice Promotes Harmony" and the purpose of contributing to the old industrial base in Liaoning, the social practice service team goes deep into society, the masses, the grassroots and life. Feel the fiery life of revitalizing the old industrial base with your own eyes, examine the earth-shaking changes brought about by the reform and opening up with your own eyes, and experience and feel the charm of "Theory of Three Represents" in practice.

Second, the activity process:

Northern research group: On the morning of August 1, the northern research group of "Revitalization of Liaoning Old Industrial Base and Demand for Talents" from the School of Information Engineering of our college came to Shuangshuzi Village, Changtu Town, Changtu County, Liaoning Province, the social practice base of the School of Information Engineering. First, a group of three people came to Shuangshuzi Village Committee. They brought books and schoolbags to 40 local pupils this year. After the short ceremony, the research group and the village Committee reached an agreement on the arrangement of this activity.

In the afternoon, the research team came to Tieling Gome Animal Husbandry Group, and the staff of the Ministry of Personnel gave us a report on the development of modern enterprises and the demand for talents. Through this report, the members of the delegation have a basic understanding of Tieling Gome Animal Husbandry Group's natural situation, enterprise management mode and the demand for talents for the country to revitalize the old industrial base in Northeast China. At the same time, it also puts forward targeted guidance for the employment of college students in China.

Natural situation of Tieling Gome Animal Husbandry Group:

Liaoning Gome Animal Husbandry Group, located 3 kilometers south of Changtu County, a national grain-producing county at the junction of Liaoning, Kyrgyzstan and Mongolia, is the largest green pig industrialization base in northern Liaoning, the breeding pig expansion base in northwestern Liaoning and the national pig reserve base. The regional area is 654.38+million square meters, the building area is 40,000 square meters, the total investment is 40 million yuan, the annual output value is 88 million yuan, the annual output of feed corn is 654.38+million tons, the annual output of green commercial pigs is 35,000 tons, the annual processing of green concentrated feed is 20,000 tons, and the annual slaughter and processing capacity of pigs is 450,000. The enterprise has jurisdiction over Changtu Gome Green Farm, Changtu Gome Animal Husbandry Company and Changtu Gome Meat Company. It is a modern large-scale animal husbandry group with the pattern of "company+base+farmer", which integrates the construction of green production base, the development of green means of production, the slaughter and processing of green pigs, the research and development of green agricultural technology and the expansion of green marketing network.

Gome Animal Husbandry Group has always adhered to the development concepts of "honesty-based", "prospering enterprises through science and technology" and "prospering agriculture through industry", adhered to the development road of "jumping out of agriculture and doing agriculture", and improved the production mode through industrialized management mode, realizing the transformation from traditional agriculture to modern agriculture and from extensive management to intensive management, and realizing the development goals of agricultural high-tech and large-scale private technology enterprises. The development project of green pig industrialization base of Gome Animal Husbandry Group was included in the national "Spark Plan" project; "Lv Chang" brand green pork has been tested and certified by authoritative organizations, reaching the A-level green food mark, with no pollution, hormone and harmful substance residue, and won the "famous trademark" in Liaoning Province; Gome Animal Husbandry Group was awarded the titles of "Advanced Private Enterprise", "Spark Plan Advanced Collective" and "Spark Science and Technology Industrialization Leading Enterprise" by Liaoning Province. In June 2005, it passed the ISO900 1:2000: 2000 quality management system certification.

Talent demand for the whole enterprise. Gome Animal Husbandry Group has a great demand for agricultural management in comprehensive talents. Among them, there are only 3 senior managers, 6 coordination and handling personnel, and about 10 to 15 personnel with college or undergraduate education (more than 3 years of work experience).

Southern Research Group: On the morning of July 24th, the northern research group of "Revitalization of Liaoning Old Industrial Base and Demand for Talents" of the School of Information Engineering of our college arrived in Xingcheng, Liaoning Province, and immediately rushed to the destination of our trip-Shahousuo Town, Xingcheng City. Then, we held a research meeting with local township leaders on the revitalization of the old industrial base in Liaoning and the demand for talents. Through discussion, we reached the fundamental policy of revitalizing the Northeast, fully implemented the spirit of the 16th National Congress of the Communist Party of China and the Third Plenary Session of the 16th Central Committee, emancipated our minds, sought truth from facts, kept pace with the times, and found a new way to revitalize the old industrial base in Liaoning with a new system, a new mechanism and a new way. Subsequently, the research group of "Revitalization of Liaoning Old Industrial Base and Talent Demand" of our Information Engineering College came to Xingcheng Bearing Factory, a social practice base of our trip. As a key township enterprise in Huludao City, it is a big local taxpayer every year. Through our own efforts, we have contributed to revitalizing Liaoning's old industrial base, developing the industrial belt around Bohai Sea and building a harmonious Liaoning. I came to the factory and used the scientific knowledge and practical ability we learned in the university campus to communicate with the technical workers in the factory. Then, I deeply discussed with the main person in charge of the factory their understanding of talent demand as a successful township entrepreneur. Moreover, our student party member also had an exchange with the Party branch of the factory, which made us deeply feel the important role of an advanced Party branch in township enterprises and the importance of the Party's guiding ideology to the benign development of enterprises.

On 24th, the research group of "Revitalization of Liaoning Old Industrial Base and Talent Demand" of our institute conducted a questionnaire survey on this issue (see next page). Dozens of questionnaires were distributed that day, mainly targeting local party and government workers, technical backbones of factories and corporate legal persons. Through the questionnaire analysis of these typical personnel, we can understand the main problems faced by the revitalization of Liaoning old industrial base at present, and put forward some feasible solutions.

On the morning of 25th, party member, a student of the research group of "Revitalization of Liaoning Old Industrial Base and Demand for Talents" in the School of Information Engineering, our college, and ordinary students held a symposium on maintaining the Party's advanced nature in view of our previous day's activities. We deeply realize that we should take Theory of Three Represents as the fundamental guidance, emancipate our minds, seek truth from facts, keep pace with the times, and find a new way to revitalize Liaoning's old industrial base with new systems, new mechanisms and new ways. Theory of Three Represents is the fundamental guideline of all the work of the whole Party and the whole country in the new century and new stage, and provides us with scientific theories and methods to correctly understand and deal with a series of major issues in revitalizing the old industrial base. To realize the grand goal of revitalizing the old industrial base in Liaoning, we must be good at analyzing and grasping the situation with the theory of "Theory of Three Represents" and seriously study and solve a series of major theoretical and practical problems we are facing. Adhere to emancipating the mind, seeking truth from facts, advancing with the times, and taking the road of overall innovation and revitalization.

Iii. Precautions for activities:

During the activity, we put forward clear requirements to achieve three goals.

First, the responsibility is in place. Have the responsibility and obligation to further deepen the connotation and form of social practice activities and create a new brand of the Communist Youth League work of Shenyang University of Chemical Technology in the new period; In the spirit of being responsible for students, schools and society, I will earnestly fulfill my responsibilities and missions.

Second, publicity is in place. Our social practice activities must put social benefits first, strive to pay equal attention to social benefits and economic benefits, and pay attention to good social effects.

Third, do it right. We should implement every job to every department and everyone, and strive to make the work as small as possible.

Through this activity, we actively participate in social practice activities and actively carry out social investigation activities. Go deep into the society, the masses, the grassroots and life, feel the fiery life of revitalizing the old industrial base, see with your own eyes the earth-shaking changes brought about by the reform and opening up, and experience and feel the charm of "Theory of Three Represents" in practice. Through this activity, we will closely combine personal growth with social development, establish correct values, and make our due contribution to the revitalization of Liaoning.

Analysis on Marketing Strategy of Township Enterprises

With the advent of the global economy, the market competition will be more intense, and township enterprises will also be more severely tested and challenged. Facing the international and domestic markets, how can township enterprises find their own market positioning, enhance their competitiveness and maintain their own advantages and characteristics in the global economy? In the final analysis, this is a development issue. It is very necessary and meaningful to study and discuss the development of township enterprises under the new situation.

First of all, township enterprises must re-study their own development strategies.

In order to track and study the influence of external environment changes on themselves in time, township enterprises must re-study their development strategies, carefully analyze the reality and potential competitors, tap their comparative advantages, make full use of the opportunities provided by the two markets, and cultivate their own advantages. Because this is not a question of whether township enterprises should move towards the international economic cycle, but an urgent reality. According to statistics, more than 230 of the world's top 500 enterprises have entered the China market. The reality faced by township enterprises is that they have to compete with state-owned enterprises and international giants in the domestic market and face many competitors in the international market. Therefore, it is very important for township enterprises to re-study their own development strategies. If you want to enter or exit which market, how to set the market occupation target. Whether the main market area is domestic or international, whether it is to shrink the front and expand the main business, or to expand strategically and operate from multiple angles; How to choose the direction of technology development, how to determine the new product development plan, whether to expand by investment or take the road of merger, alliance and cooperation, how to choose the appropriate enterprise organizational structure and financial management system, how to set up the enterprise asset-liability structure, and what are the main financing methods? ..... People who have no long-term worries will have near worries. As decision makers and operators, there are so many questions that need to be carefully studied and answered in the process of rapid changes in the external environment. At that time, we could not say that the market did not believe in tears, let alone sympathize with the weak. If I had said it at that time, I would have missed the business opportunity, and it would have been too late.

Two, township enterprises must establish the basic position of talent, technology development and marketing in enterprises.

Under the shortage economy, the buyer asks the seller, and marketing has no effect; In the case of short supply, products can persist for decades, and there is no place for technology development and talents. After the market constraint is strengthened and the competition among enterprises is intensified. Everything in the past has completely changed. Some enterprises with huge production capacity have actually lost money, and some enterprises that have filled the domestic "blank" are also in trouble. And some little-known "infant enterprises" are like dark horses, vying for the championship frequently. From here, we can clearly see the shortage economy. Under the seller's market conditions, it is the production capacity that proves the strength of the enterprise, and after the balance between supply and demand, it is the technology development and marketing that determine the rise and fall of the enterprise. The cycle of transforming technology into productivity is greatly shortened, which makes the competition between enterprises more and more prominent as the competition of technical strength; With the increasing selectivity of users, the marketing ability, business strategy and service level of enterprises have directly affected the business performance of enterprises, and it is talents who determine these two levels.

The role of talents should not be underestimated. In the next few years, the competition for talents will become more and more fierce. Township enterprises are already short of talents, but some far-sighted operators are willing to spend a lot of money to introduce and train talents and make great efforts to attract their own enterprises. The development of developed areas of township enterprises in China has profoundly proved this point. There are 437 township enterprises with over 100 million yuan in Guangdong Province, marked by 1995 postdoctoral settlement in Foshan. Guangdong township enterprises have launched more intense competition for talents in the highest technical field. Even technology and talents "grab" together, so that more talents gather under the banner of township enterprises, which has become a symbol of the transformation of township enterprises in Guangdong Province from sea tactics to talent strategy. Take Kelon Group as an example. 1983, the trial production cost of 90,000 yuan started. By 1997, it has become one of the top ten refrigerators in the world. Its headquarters moved to Hong Kong, and it also set up its own home appliance research institute in Japan. After 1997, Midea Group filed a patent application every five days on average, which is an admirable development measure and shows the intelligence of all kinds of senior management talents and technical talents. Some township enterprises in our city have also played a key role in talent. Nangaoying Group has a think tank composed of senior engineers to give advice to enterprises in Nangaoying, so that enterprises can seize opportunities in time, avoid detours and pay unnecessary tuition fees. There are more than 100 undergraduates in key positions in Dongjiao Chain Wheel General Factory. Those who get talent win the world and those who get talent win the market. In order to improve the overall competitiveness, township enterprises must rely on scientific and technological progress and improve people's quality, rearrange their controllable resources (people, money and materials), and strengthen the power of technology development and marketing.

Three, township enterprises must do a good job in structural adjustment, with their own "fist" products, knocking on the door of the two markets.

In the global economy, how do township enterprises enter the international and domestic markets? Can only rely on their own products. Ordinary products are no good, you must use your own "fist" products. The so-called "fist" products include brand-name products, special products and products that others don't have. The birth of fist products is easier said than done, which requires township enterprises to keep up with the changes and needs of the two markets. Based on the principle of "famous, excellent, new and special", determine the direction of main products and identify their own market positioning.

The strength of an enterprise is ultimately reflected in its products. Most of the fist products and brand-name products come from backbone enterprises, which are the main carriers to develop fist products and the basic units to form advantageous industries, and finally play a leading role in structural adjustment. From the perspective of real economic life, advantageous industries, fist products and backbone enterprises are mutually conditional and interdependent. Only by carefully cultivating advantageous industries can "fist" products be born. First of all, we must make structural adjustments. Structural adjustment is a policy that has attracted much attention and is being strictly implemented at present. Many adjustment policies involve the closure of township enterprises, especially the "five small" or "fifteen small" enterprises, which directly target small and medium-sized enterprises in rural areas and become an important factor that causes the decline of township enterprises' growth and negative investment in some places. In the face of the current low quality of overall economic growth and serious environmental pollution, the central government decided to carry out structural adjustment, which is very beneficial to the healthy growth of the entire economy in the near future and in the future, and also sounded the alarm for the future development of township enterprises. Township enterprises cannot seek their own vested interests at the expense of the environment, let alone eat children's meals and live a short life. Township enterprises must strictly follow the national industrial policy, the industrial planning and project layout must be legalized, the industrial structure is constantly upgraded, and the awareness of planning first is established. Only reasonable and scientific planning can ensure that the development and construction are built on the platform of "high intelligence, high standard and high grade". As far as township enterprises in our city are concerned. There should be a scientific and feasible general idea for the future planning and development of township enterprises. In other words, urban township enterprises should develop as planned, not blindly and casually, and take the road of sustainable development. Whether township enterprises invest in projects or expand the scale of enterprises in the future cannot be spontaneous and purely empirical, but should be a rational action that embodies the combination of innovative spirit and target management. The reality is that some decision makers are still blindly pursuing projects that are contrary to the national industrial policy. Their starting point is to make money and do it, making money day by day. Local protectionism has also played an umbrella role for this incorrect way of thinking and behavior. This has also become one of the difficulties in structural adjustment of township enterprises.

The orientation of industrial structure and scientific planning and development are related to the overall situation of sustained, rapid and healthy development of township enterprises in the future. We should accept and learn from the development of township enterprises in the past 20 years and adjust and upgrade the industrial structure in time. Taking the cultivation of "leading industries" as the traction point, we will promote the rapid upgrading and development of characteristic industries. Based on the development of backbone enterprise groups, we will promote the expansion and upgrading of characteristic industries and rebuild their advantages, thus giving birth to "fist" products and effectively expanding market visibility and radiation. So as to occupy the international and domestic markets.

In a word, economic globalization puts forward higher requirements for the development of township enterprises. Township enterprises should carefully analyze their own advantages and disadvantages, foster strengths and avoid weaknesses, and combine structural adjustment with transformation and upgrading of traditional industries; Combined with promoting agricultural industrialization and increasing farmers' income; Combined with promoting the optimization of industrial structure and implementing the strategic goal of sustainable development. Towns and villages are in an unfavorable policy environment, and structural adjustment also needs to give full play to the strong support and promotion of local governments and functional departments. Formulate corresponding standards, formulate incentive mechanisms, and establish compensation or restriction systems from the perspective of resource and environmental protection.

Why can township enterprises suddenly rise?

The real turning point of township enterprises was after the Third Plenary Session of the 11th CPC Central Committee at the end of 1978. The draft of the Central Committee of the Communist Party of China's Decision on Accelerating Agricultural Development made at this meeting clearly pointed out that "Shedui industry should develop greatly" and stipulated that "all agricultural and sideline products that conform to the principle of economic rationality and are suitable for rural processing should be gradually processed by Shedui enterprises. Urban factories should promote some products or parts suitable for rural processing to commune and brigade enterprises in a planned way, support equipment and guide technology. The production, supply and marketing of Shedui enterprises should take various forms and be linked with national economic plans at all levels to ensure smooth supply and marketing channels. The state implements a low tax or negative tax policy for commune and brigade enterprises according to different situations. " 1July, 1979 and198/May, 1979, respectively, the State Council issued a number of regulations on the development of shedui enterprises, expounded the great significance of developing shedui enterprises, and made clear provisions on a series of principles and policies. From 1982 to 1984, the Central Committee of the Communist Party of China has successively issued three documents, namely 1, which have made guiding provisions for the development of commune and brigade enterprises. 1984 In March, the Central Committee and the State Council officially approved the Report of the Ministry of Agriculture, Animal Husbandry and Fisheries on Creating a New Situation for Shedui Enterprises, and agreed that Shedui Enterprises should be renamed as township enterprises. Since then, township enterprises in China have entered a new period of development, and rural areas have begun to break the pattern of simply operating agriculture.

Township enterprises developed under the macro background of market-oriented reform in China. Since their birth, they have not been guaranteed and constrained by the planned system, but have developed completely by relying on their own flexible mechanisms to adapt to market regulation and guidance. Because most of them are labor-intensive industries, the technical level of workers is generally not high. Therefore, it is beneficial to absorb the surplus agricultural labor force and is well received by farmers. In addition, it has full operational autonomy, generally small scale, "small enough to be easy to turn around", can adjust its business direction in time, has strong adaptability and strong vitality, so it has gradually increased its proportion and position in the rural economy and even the whole national economy in its development. In 1980s, the rapid development of township enterprises was called "sudden emergence of a new army". After the growth during the Sixth Five-Year Plan (198 1- 1985), it has grown into a very important force for rural development, economic growth and export. During the "Seventh Five-Year Plan" period, township enterprises accounted for 31.5% of the net increase of the national total social output value; In the net increase of industrial output value, township enterprises accounted for 37.3%; Township enterprises account for 67% of the net increase of rural social output value; Township enterprises account for 28% of the net increase in export revenue. During the Seventh Five-Year Plan period, 22 million people were newly employed in township enterprises, accounting for 57.6% of the newly employed population [3]. 1987 is of symbolic significance in the development of township enterprises. This year, the output value of township enterprises exceeded the agricultural output value for the first time. It marks that township enterprises have truly become an important pillar of rural economic development in China, and that rural development in China has begun to change from a simple agricultural development goal to a dual goal of agricultural development and non-agricultural development. This shows that China's rural modernization has taken a substantial step.

First, the emergence and development of township enterprises is the inevitable result of the contradictory development of the basic national conditions in rural areas of China, where the relationship between people and land is highly tense. In the rural areas of China, where the population accounts for the vast majority, the proportion of people to land is very tight. With the rapid growth of population, the surplus agricultural labor force is increasing year by year, while the cultivated land area is decreasing year by year. The decreasing cultivated land carries the expanding labor force, which makes the contradiction between the shortage of agricultural resources per capita and the excessive surplus agricultural labor force increasingly prominent, and it is urgent to find new large-capacity employment opportunities. Practice in various places has proved that no matter how to open up diversified businesses within agriculture and how to develop agriculture in depth and breadth, this large-capacity employment path can not be developed, nor can it solve the problem of a large number of agricultural surplus labor. Moreover, with the advancement of industrialization, agricultural technology and equipment will continue to improve, the trend of technology replacing labor force will become increasingly obvious, the number of labor force accommodated by agriculture will decrease day by day, and the surplus labor force will become increasingly huge. Township enterprises were born under this situation and trend. The development of township enterprises not only opens up a new way for the surplus agricultural labor force, but also opens up a new channel for farmers' non-agricultural income; While optimizing the employment structure of rural labor force, it also relieves the highly tense contradiction between man and land in rural areas of China. This is an inevitable requirement for the development of rural economy and even the whole national economy. The history of world economy shows that more and more workers are divorced from agriculture and engaged in industrial and commercial activities, which is the inevitable requirement of the development of social division of labor and the inevitable result of the progress of social productive forces. As Marx and Engels said: "The development level of a nation's productive forces is most obviously reflected in the development level of national division of labor." [4] The emergence and rapid development of township enterprises marks the new development of rural productive forces in China. However, different countries have different national conditions and different forms of division of labor between agriculture and industry and commerce. In many countries, especially developed countries, the labor separated from agriculture can be absorbed by urban development, especially the formation and development of urban machinery industry, which is enough to accommodate bankrupt agricultural labor. It should be said that the development of this form of division of labor is consistent with its productivity level. However, in China, the separation of industry, commerce and agriculture cannot take a single form or take urban absorption as the main form, because the agricultural characteristics of China are different. First, per capita arable land is less, but natural resources are abundant; Second, agricultural technology and equipment are backward, while labor resources are abundant. Abundant natural resources can not be fully developed and utilized only by urban industry, and sufficient labor resources are far beyond the bearing capacity of urban industry and other industries. To solve this problem, we must find a new form of social division of labor, which is township enterprises. This is an important social form suitable for the separation of workers and peasants in China.

Second, the development of township enterprises is an objective requirement to solve the institutional contradiction of China's urban-rural dual economic structure. Since the 1950s, China has established a highly centralized planned economic system, strengthened the transfer of agricultural products and surplus value to urban industrial accumulation, and prevented the transfer of agricultural surplus labor to cities with multiple "urban and rural flow gates" such as household registration management, labor management and planned distribution of basic means of subsistence, resulting in the abnormal situation of agricultural labor expansion and negative marginal net income. This has led to a dual economic structure characterized by the division of urban and rural areas. Cities run industries and rural areas engage in agriculture, and urban industrial production continues to expand, while rural areas struggle to maintain simple reproduction.

Third, developing township enterprises is an effective way for farmers to increase their income and get rich. At the end of 1970s, Deng Xiaoping made the past serve the present, giving a "well-off society" a new era connotation. Later, it was decided to realize a well-off society as the second goal of the "three-step" development strategy. This has aroused the enthusiasm of the people of the whole country to get rich and run towards a well-off society. Farmers in China have made a lot of explorations on the road to becoming rich and well-off: First, make full use of the advantages of large labor force and carry out intensive cultivation. This method can accommodate a certain amount of labor and increase a certain income, but it is difficult to obtain higher output and benefits without a major breakthrough in the level of science and technology, and the per capita cultivated land area is small, so it is difficult to obtain more income and get rich. The second is to use local resources to develop diversified businesses and develop by-products of agriculture, forestry and animal husbandry. This way broadens the vision of agriculture, broadens the employment space of farmers and increases their income. It has indeed played an important role in changing the pattern of single farming in most rural areas of China, adjusting the agricultural industrial structure and increasing farmers' income. However, due to the limitations of natural resources and market conditions, as well as the contradiction between population and land, the fundamental problem cannot be solved. The third is the transfer of rural surplus labor to cities. Theoretically speaking, this is a good way, because it can not only improve the income and living standards of workers who have moved to cities to engage in secondary and tertiary industries, but also increase the income of agricultural practitioners reduced by the expansion of land and other resources. This is of course conducive to speeding up the pace of farmers getting rich and running towards a well-off society. However, in practice, this transfer is restricted by many factors. In recent years, under the requirements of Scientific Outlook on Development and building a harmonious society, some cities are eliminating the institutional obstacles to the migration of migrant workers, and many cities have relaxed and liberalized the household registration restrictions. However, it is not necessary for migrant workers to change their registered permanent residence to non-agricultural registered permanent residence. Farmers have to work and live like city people, but also pay high costs such as buying a house and improving their own quality. The government should pay a lot of costs for water, electricity, roads, housing, commercial facilities, school capacity, environmental protection, public safety, social security and so on. These are difficult to do in a short time. Therefore, the road for farmers to make money in cities is not smooth. Fourth, implement family planning and control population growth. Although the implementation of this basic national policy in rural areas is not as good as that in cities, it has made great achievements, which has indeed played a certain role in promoting rural economic development and increasing farmers' income. However, because the population base of China is already too large, even if the birth rate is greatly reduced, there will still be reserve laborers joining the rural labor force. At the same time, the role of family planning in promoting the economy is gradually playing a role. To achieve a well-off society in an all-round way and improve farmers' income level and quality of life in an all-round way, we must combine other measures.

To sum up, although these ways and methods have played a certain role in increasing farmers' income, they are not only too weak because they have not broken through the pattern of "agriculture in rural areas and industry in cities", but also have not fundamentally changed the rural industrial structure and improved the urban-rural structure, so they cannot cause a significant increase in farmers' income. The development of township enterprises, on the one hand, has made great strides in the strategic adjustment of rural industrial structure, and has opened up a road for China to rely on township enterprises to develop rural industrialization. On the other hand, it has created a large number of employment opportunities and provided a carrier for the transfer of surplus agricultural labor. At the same time, the development and agglomeration of township enterprises will promote the development of small towns, thus promoting rural urbanization. All these have created the basic conditions for farmers to increase their income and become rich and well-off.

The sudden emergence of township enterprises, in addition to the above objective inevitability, its own mobile operating mechanism also makes its rise possible. This mechanism is embodied in the following aspects: first, in terms of internal motivation, farmers have a strong desire to change their poverty, and they have a sense of urgency and crisis. Under the exploitation and oppression of feudal system, farmers in China have been poor and backward for thousands of years. Although the life of farmers has been greatly improved since the founding of New China, the development of agriculture alone is extremely slow. After hard exploration, golden road, which develops township enterprises to get rid of poverty and become rich, was finally found. Second, in business decision-making, the mother-in-law is few, the factory director and manager have great autonomy, and the responsibilities and rights are unified. They can organize the production and development of products according to the changes of the situation and market demand. Third, in the form of operation, independent accounting, self-financing, no "big pot" to eat, employees from farmers, hardworking, hardworking, self-reliant, frugal factory. Fourth, in the distribution system, more work and more pay are truly implemented, and distribution is based on labor results. Workers have no "iron plate bowl" to end, and they are highly motivated and have a strong sense of responsibility. Fifth, in the employment system, enterprise leaders have no "iron chair" to sit on, and those who are capable are superior and those who are mediocre are inferior; Workers can make the best use of their talents, and there is generally no phenomenon of overstaffing and wasting talents. Sixth, in enterprise management, there are few managers, high efficiency, more emphasis on financial management, saving money, and generally dealing with the relationship between accumulation and consumption. Seventh, in terms of development goals, we should base ourselves on local resources, focus on labor-intensive industries, face domestic and foreign markets, give full play to resource advantages and labor advantages, and actively participate in market competition. Eighth, in product development, we should focus on the "supporting products" and "gap products" of urban big industries, and we are willing to play a "supporting role" in big industries, and "pick up what is missing" in big industries to fill the gaps and deficiencies in the market and connect with big industries and big markets. After accumulating a certain amount of capital, talents and technology, some enterprises independently develop new products and industries, gradually form their own characteristic products, fist products and even enterprise groups, occupy the domestic market and move abroad.

The sudden emergence of township enterprises makes its position and role in rural economy and even the whole national economy increasingly obvious. 1999, the number of employees in township enterprises in China was1230,000, accounting for 27% of the agricultural labor force in the same period, accounting for about 55% of the new rural labor force since the end of the 1970s, which became an important channel for farmers' employment. The added value of township enterprises reached 2.5 trillion yuan, accounting for about 55% of the rural social output value in that year, accounting for about 30% of the national GDP, and becoming an important new force in the development of rural economy and national economy; Export delivery value, a township enterprise, has reached more than 700 billion yuan, accounting for about13 of the national export delivery value, and has become an important force to earn foreign exchange through exports; The income of farmers from township enterprises is more than 700 yuan, accounting for about 30% of farmers' per capita net income [7]. It has played an important role in increasing farmers' income and promoting the overall well-off level in rural areas. Township enterprises not only make great contributions to economic growth, but also make outstanding contributions to the adjustment, optimization and upgrading of rural industrial structure. The rapid development of non-agricultural industries with township enterprises as the main body has ended the pattern of single rural industrial structure and narrow employment opportunities for farmers, and opened up a new road of rural industrialization. In particular, the development of township enterprises with agricultural products processing and sales as the main body has played an important "leading" role in guiding production, opening up markets and serving farmers, and promoted the rise and development of agricultural industrialization. The further development and agglomeration of township enterprises will often gather in small towns or form new small towns, which will make a historic contribution to the prosperity of small towns, the improvement of urban-rural structure, rural urbanization and the promotion of urban-rural integration.