The differences between DAZZLE and DAZZLE are as follows:

1. The brand names are different: DAZZLE is DAZZLE; d’zzit is D’ZZIT.

2. Different positioning: Dadisu is positioned as mid-to-high-end fashion; Xiaodisu is positioned as mid-range trendy women's clothing.

3. Suitable for different groups of people: Dadisu’s core audience is between 25-40 years old, suitable for mature women; Xiaodisu’s core audience is between 18-35 years old, suitable for young women, and the style is lively.

The main difference between Dadisu and Xiaodisu lies in their clothing positioning. Dadisu produces mid-to-high-end fashion clothing, while Xiaodisu produces fashionable women's clothing. Although Dadisu and Xiaodisu are owned by the same company, their prices are still different. Dadisu is expensive, with a pair of jeans costing thousands, but the quality and quality of its clothes cannot be said. Xiaodisu's prices are cheaper, but still expensive for ordinary college students, and Xiaodisu's clothing styles are more diverse.

Desu Fashion Co., Ltd. was founded in Shanghai, China in 2002. It is a clothing and fashion group operating multiple brands. Since its establishment, the company has established four well-known women's clothing brands and one men's clothing brand around the positioning of mid-to-high-end women's clothing brands.

Dadisu and Xiaodisu mainly produce luxurious and comfortable women's clothing, which are deeply loved by working women. Disu mainly designs and produces clothing suitable for women aged 18 to 45. It has more than 800 stores in more than 30 provinces across the country and has many loyal customers in the country. Disu is a domestic high-end clothing brand and has no reputation in the design and quality of women's clothing. Other shortcomings are that it is expensive and the consumer group is mainly targeted at urban women with strong spending power.