Abstract: "Well-known trademarks", also known as well-known trademarks, first appeared in the "Paris Convention for the Protection of Industrial Property" signed in 1883. A trademark being recognized as a well-known trademark in China has many positive implications for an enterprise. So, what are the positive implications for an enterprise to obtain the recognition of a well-known trademark? Let’s share with you the four greatest and most significant positive meanings to corporate value. Let’s take a look! What are the positive implications for enterprises to obtain well-known trademark recognition?

Being recognized as a well-known trademark in China has many positive implications for enterprises. China Famous Trademark Network believes that the greatest and most significant ones to enterprises are as follows: Four aspects:

First, legal protection has been strengthened. If a trademark becomes a well-known trademark, the trademark may receive expanded legal protection: ① The scope of protection is expanded. That is to say, it not only protects the exclusive right of the trademark within the scope of the trademark registration, but also prohibits others from using the trademark without authorization in other related fields. This can effectively prevent others from "free riding" and diluting the company's trademarks, and at the same time lay a solid foundation for the company to adopt diversified development when the time comes and widely use the core brand in multiple production and service fields; ② Protection intensity Increase. When law enforcement agencies at all levels across the country handle trademark disputes, well-known trademarks can receive more courtesy in all aspects; ③ The areas of protection increase. Not only protection is provided in the field of trademarks, but also well-known trademarks can still receive more protection in other fields such as business names and Internet domain names. This will further highlight the distinctiveness of the trademark and greatly increase the value of the intangible assets of the trademark;

Second, obtain government policy support. According to a survey by Dingxin Tiancheng, governments at all levels across the country have made "striving for well-known trademarks" for enterprises in their regions one of the priorities of government work. Governments at all levels have introduced incentive policies, ranging from hundreds of thousands to millions. wait. In addition to direct economic rewards, these companies will be given various special preferential policies. After being recognized as a well-known trademark, the company will receive greater government support that other companies cannot match;

Thirdly, famous brands bring huge economic benefits. A well-known trademark is a combination of brand awareness and reputation. If a trademark is recognized as a well-known trademark, it means that the brand has been recognized by the authoritative department as a high-quality product. In the minds of consumers, this is a genuine "famous brand" rather than a self-proclaimed one. Therefore, the publicity effect that obtaining well-known trademark recognition can bring is far beyond that of ordinary advertising investment. In this sense, it is the best brand publicity. The comprehensive benefits brought about by this will enable enterprises to gain a greater leading advantage in the fierce market competition.

Fourth, huge brand honor and intangible asset appreciation. Although the recognition of well-known trademarks in my country has been changed from the previous evaluation to the current case-based start-up, the title of "China's Well-known Trademark" is still the highest honor in the field of Chinese trademarks. Obtaining the recognition of "China's Well-known Trademark" can further enhance the company's brand image and greatly increase the value of the company's intangible assets.