Some commonly used corporate flag colors include dark blue, royal blue, sea blue, sky blue, light blue, rhubarb, orange, orange, light yellow, golden, national flag red, purple red, plum red, water red, dark green, and green. , grass green, etc. The most preferred color among the world's top 500 companies is blue, with 272 companies, accounting for 54.4%; followed by red, with 199 companies, accounting for 39.8%.
1. Companies that use blue as the main color of their logos include: Wal-Mart, Carrefour, Volkswagen, Unilever, Samsung, Ford, IBM, Procter & Gamble, Panasonic, General Motors, Philips, etc. Companies that use red as the main color of their logos include: McDonald's, Costco, Coca-Cola, Mitsubishi, Canon, Auchan, Lotte, Honeywell, Kia, Bosch, Huawei, Vodafone, etc.
2. The logos of Internet companies also prefer blue and red. For example: blue ones include LinkedIn, Facebook, Twitter, Dell, Skype, PayPal, etc. (mostly in the technology industry); red ones include Netflix and YouTube. , Pinterest, Adobe, TED, BBC, CNN and other brands (mostly in the entertainment media industry).
3. In color psychology, blue represents calmness, rationality, safety and reliability, so companies engaged in the banking, automobile, electrical appliances, and insurance industries prefer blue; while red represents enthusiasm, vitality, enthusiasm, Enthusiasm, so companies engaged in supermarket chains, entertainment, media, and cultural industries prefer red, and research has found that red is the color that most arouses people's appetite, while blue is the color that least appetites (think red rice and (Which blue rice do you want to eat), so the food industry, such as KFC and McDonald’s, the enemies who love each other, have chosen red as the main tone. Therefore, in general, blue and red are the safest, most popular and less offensive colors, making them more reliable for businesses.
: Related corporate flag information
1. Most corporate office buildings or factory gates will have three or more flagpoles erected, and the national flags, corporate flags or foreign flags will also be hung on the flagpoles. flag. The corporate flag is the symbol of the company, and the flag surface is generally the symbolic color of the company. The flag usually has the company name or company LOGO on it, and it must be lower than the national flag if it is flown together with the national flag. The corporate flag contains the temperament of the company, highlights the cultural concept of the company, embodies the spiritual outlook of the company, and displays the personality of the company, which is of great significance to a company.
2. Each company has its own LOGO. When designing the LOGO, the designer will create a LOGO execution manual (VI manual) for the company to standardize the correct use of the company's LOGO, including The color and proportion of the corporate flag. For example, for Volkswagen's corporate flag, their VI stipulates that the color of the flag must be white with gray characters. When printing, it must be printed strictly according to the standards of white with gray characters.
3. Foreign trade enterprises can hang the Chinese national flag on one side, the divisional flag on the other, the foreign flag on the other side, or the regional flag on the other side if they are Hong Kong and Macao; they can also hang the divisional flag on both sides, and the two divisional flags can also have the same design. It can also be designed differently. The commonly used colors are white, red, blue, golden, yellow, etc. The colors can be customized, and the shapes are all rectangular! The width-to-height ratio is 3:2, and the size of the flag is determined based on the height of your company's flagpole. Normally, it is No. 3 flag (1920*1280mm); No. 2 flag (2400*1600mm); No. 1 flag (2880*1920mm)