Shoes are items that people wear every day. When their feet are in direct contact with the ground, they will be subject to friction from the ground and will also feel the temperature of the ground in different seasons. At this time, shoes are needed to protect people's feet. soles of feet. Therefore, shoes play a decisive role in people's lives. Therefore, regarding the category of shoe trademarks, which category should be chosen?

By searching in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the shoe trademark belongs to Category 25-2507-Shoes-Shoes (footwear) *250003. This subcategory contains almost all types of shoes, so you can choose this category first when choosing a category when purchasing a brand.

There are two ways to obtain a trademark. Apart from the trademark use rights that can be obtained through trademark authorization, there are two ways to obtain a trademark: trademark registration and transfer. Even the ownership of the trademark belongs to oneself. Needless to say, registration takes more than a year to complete a series of steps step by step. However, trademark transfer is obviously much more convenient, which is what we usually call purchasing a trademark.

The purchased trademarks are generally approved trademarks, because if there is no approved trademark and everyone can use it, it is not so important to buy or not. So why do people choose to buy approved registered trademarks? The reason is that there are great risks in using unregistered trademarks.

The biggest risk for an enterprise to use an unregistered trademark is that the trademark cannot be protected by relevant laws. The enterprise does not have exclusive rights to the trademark, and other enterprises can also use the trademark at will. Over time, many low-quality products will appear to divide market resources, and consumers will question the quality of the brand's products, affecting the company's reputation.

my country's Trademark Law stipulates that the exclusive right to a trademark can only be obtained through trademark registration, and the first-to-file principle is adopted, that is, whoever applies for registration first will have the exclusive right to the trademark. If a company uses an unregistered trademark, once it is successfully registered by others, subsequent companies will no longer be able to use the trademark, and all the manpower, material and financial resources previously spent on promoting the trademark will be in vain.

The risk of an unregistered trademark is that it changes its position with the registered trademark, which can easily infringe the exclusive rights of others. If an unregistered trademark is the same as or similar to someone else's previously registered trademark, it will infringe on someone else's trademark exclusive rights, which will lead to trademark disputes and even lawsuits. If it is found in court that the company has indeed infringed on the exclusive rights of others to use a trademark, it must compensate others for corresponding economic losses.

Intangible assets refer to identifiable non-monetary assets without physical form owned or controlled by an enterprise. In the field of intellectual property, intangible assets include patent rights and trademark rights. If an enterprise uses an unregistered trademark, the trademark cannot be protected by law and cannot form trademark rights. Naturally, it cannot become an intangible asset of the enterprise.

So for unregistered trademarks, no matter how long they have been used, they do not belong to the company in a legal sense, and they cannot create effective wealth for the company, and may be the first to be registered by others. , causing huge losses to the enterprise. Therefore, the purchase of approved trademarks is the best effect for the enterprise.