I feel that the current Taobao market has become saturated. Now if you want to do e-commerce, you need to find a more developed platform. JD.com is such a platform, and I think there is no such thing as JD.com. The supply model can also be implemented. Let’s take a look at the relevant content below.

1. Product Selection

I believe that product selection is very important whether there is no supply or supply. If the category is not selected well, the store sales will not be much better. go. It is recommended that you use your business consultant to screen out blue ocean words for product selection.

2. Promotion

First of all, it is not recommended that you swindle orders or burn cars. Firstly, it is easy to break the rules and get deducted points. Secondly, it is not necessary. JD.com will issue an overseas investment fund to new stores, and you can use this overseas investment fund for overseas investment and promotion. You should also participate in the events held by JD.com from time to time.

What qualifications are required to settle in?

For most categories, only an ID card is required. Some categories require trademark authorization and quality inspection reports. You can apply for categories that do not require qualifications first, and then apply for new categories after you obtain qualifications.

Approximate cost: platform deposit 3W (refundable) platform usage fee 1,000/month (non-refundable) sales deduction: 1% (a few categories are different)

None on Jingdong Why is the supply model established?

I have summarized a few reasons why this model is successful:

1. JD.com’s customers are more high-end than customers on other platforms. Because products on other platforms are more likely to compete on price. Therefore, introducing products from other platforms to JD.com can be sold at a reasonable price increase. JD.com’s customers do not have obvious price comparison behavior like other platforms.

2. JD.com has launched the Thousands of People and Thousands of Faces display format in March 2018, which allows part of the traffic to be used to display those relatively long-tail products. Therefore, even if your product sales are zero, customers will Can be seen.

3. The most important thing is that in June 2018, JD.com opened the entry model of individual shopping stores: in the past, opening a JD.com store required at least 100,00 working capital, but now, as long as you have 50,00 capital , you can operate a JD store normally, and the threshold is greatly lowered. To put it simply, in this form of settlement, the threshold and fees are greatly reduced. The purpose of various discounts, incentives, and support policies is to give more merchants the opportunity to enter the platform.