with more and more trademark holders, trademark transactions have become more and more frequent. But do you know why there is such a huge trademark trading market? The relationship between supply and demand determines, so how to trade trademarks? In this article, we will introduce how to trade trademarks and analyze the prospects of the trademark trading market. What is a trademark transaction? Why is there a trademark transaction? Trademark transaction, also known as trademark transfer, is a sale between a trademark holder and a trademark demander. The most direct reason for the transaction is the contradiction between the limited trademark resources and the sharp increase in trademark demand. There are only 86,699 Chinese characters in China according to The Sea of Chinese Characters, and the combination of brand names is very limited, while simple and easy-to-remember brand names are even scarcer. The state's encouragement to start a business has led to a large number of start-up companies flooding into the market, the demand for trademarks has soared, and there are more and more similar trademarks, which has led to an increasing probability of rejection of trademark registration applications. How to trade trademarks? Generally speaking, there are two forms of trademark transfer, namely contract transfer and inheritance transfer. The so-called contract assignment means that the trademark is transferred between the assignor and the assignee by signing an assignment contract; Inheritance and transfer refers to the death or incapacity of the trademark registrant (enterprise), and the legal heir inherits its registered trademark. Generally speaking, trademark transactions in the market are all forms of contract transfer. There are two ways for the transferor to transfer the trademark: directly to the lobby of the State Trademark Office; Entrust a trademark agency to handle it. If the seller of trademark transaction is fully familiar with the trademark law and trademark transfer process, and the local postal service is in good condition, the first method can be selected for trademark transaction. Why is the postal service in good condition? Because in the process of transfer, the Trademark Office will issue various documents to the applicant, such as the notice of correction and rejection, etc., requiring the applicant to receive these documents and take the next steps as required. However, most sellers in trademark transactions are unfamiliar with this process, or do not have enough time and energy to complete the trademark transfer, so the best choice is to entrust a professional trademark agency to handle it on their behalf. At present, there are nearly 8 trademark agencies recognized by the state, which provide professional trademark trading services, including helping trademark buyers and sellers to contact and bargain. Market prospect of trademark trading With the sustained and rapid increase of trademark demand, the trademark trading market is bound to be more prosperous. However, in this process, it is inevitable that there will be market confusion. Trademark circle reporters believe that the trend of the future trademark trading market will be standardization and stability. While vigorously promoting the convenience of trademark registration, the state is also strengthening the supervision of the trademark market. When the State Administration for Industry and Commerce launched the 216 version of the Opinions on the Reform of Trademark Registration Facilitation, it proposed to strengthen the supervision of trademark credit, and some regions are also trying to build trademark trading centers, trying to guide trademark transactions to standardization.