The hand of power cannot continue to be extended at will. We must respect the laws of the market and cannot exceed our authority. Let the market belong to the market and administration belong to administration. There is a long way to go to control the "willfulness" of power and establish a new "pro" and "clear" political and business relationship.

As a market factor, trademark use authorization should follow the principle of market allocation. However, Xinxiang, Henan Province has established a special "Xinfei" trademark management leading group to control the trademark authorization of "Xinfei" small household appliances. This approach not only failed to achieve the government's expected goals, but also caused controversy (see the 20th Half-month Talk in 2019)

The "Xinfei" brand is the local trademark. The government established a trademark group to manage it "Xinfei" brand. It uses the "Xinfei" brand as a resource to attract investment and the "Xinfei" brand as a bargaining chip, requiring companies using the trademark to move to local industrial parks designated by the government to promote local industrial development and economic development.

Use your trademark to “respect yourself”? One hand stretched too far

The original intention of prospering the local economy is understandable, but the local government department made "several mistakes" by using the "Xinfei" trademark to show "self-respect". First of all, it is untenable in terms of legality. Although Xinfei Company is state-owned, it has the right to operate independently. The local government department's tying of the "Xinfei" trademark to the chariot of local development is a serious overstep and inappropriate interference in the use of the trademark.

This offside approach is not only difficult to achieve good results, but also counterproductive. Local government departments have extended their powers indiscriminately, regardless of the objective conditions that local logistics and supporting facilities cannot keep up with. For enterprises that refuse to relocate, authorization will be cancelled, and simple "matching" will be carried out, which violates the laws of the market. Even if a company settles in a government-designated industrial park, it may eventually choose to leave due to imperfect hardware facilities and a poor business environment. Moreover, frequent changes in trademark ownership and use authorization are an overdraft of the "Xinfei" brand image.

It may also damage the legitimate rights and interests of authorized enterprises and damage the image and credibility of local governments.

The hand of power cannot continue to be extended at will. We must respect the laws of the market and cannot exceed our authority. What local government departments should do is to provide more benefits to enterprises, such as tax reductions, so that local logistics and supporting facilities can keep up with the times. development, optimizing the local business environment through streamlining management and decentralizing power.

Let the market belong to the market, and let administration belong to administration. Some local governments regard the right to use trademarks as a new investment resource, which runs counter to the purpose of building a service-oriented government with streamlined administration and decentralized power. It disrupts the market and destroys the legitimate business environment. From this perspective, there is a long way to go to control the "willfulness" of power and establish a new "close" and "clear" political and business relationship. For more trademark information, welcome to visit Bajie Intellectual Property Trademark Transfer Network!