Hello, you can buy it. Below I have summarized some "things you should pay attention to in store transactions", I hope it can help you:

First of all, Tmall Mall is divided into Tianmao Mall. There are three categories: cat flagship store, Tmall specialty store and Tmall specialty store. Combining the three major categories of Tmall, let’s take a closer look!

When buying a store, choosing a store is the key. First, you must clarify your needs, what products you plan to make, and what type of store you need. After you have determined the "store development direction", you can then find a store that suits you. From the quality of the store, the following three main points are analyzed: 1. Online store backend, 2. Company transfer, 3. Trademark transfer

1. Online store backend

Items that need to be inspected: Dynamic situation (mainly based on whether it affects renewal), business situation (whether the standard is met to determine the annual fee refund ratio), category authorization situation (to ensure that one's products can be released), violation situation (understanding the violation situation to prevent further penalties), right reduction Situation (to prevent the store from being blocked), loan situation (to understand the store's debt situation), after-sales and complaint status (try not to participate in foreseeable disputes in the original seller's order), marketing restrictions (such as whether the through-train diamond exhibition can be used normally) )

2. Company transfer

Items that need to be inspected: taxpayer qualifications (general, small-scale, determine tax rate), registered capital subscription status (original shareholder obligations), tax situation (to prevent tax arrears), shareholder status (to ensure normal signature transfer), registered address status (understand the fees), annual report status (whether the company's annual report status is normal), creditor's rights and debt status (whether there are potential risks);

3. Trademark transfer

Items that need to be inspected: trademark status (R/TM), trademark ownership (make sure it is transferred to your own name), trademark category, trademark name and meaning.

Notes

1. Flagship store transfer:

Regular flagship store transfer includes: online store + company + trademark, all three are indispensable, otherwise it will not be possible The transfer or the transfer price is much lower than the market price; during the transfer process of the flagship store, the seller should pay attention to clarify the ownership of the trademark in advance. If the trademark is not under the company's name, you need to complete the notarization of the trademark transfer as soon as possible, otherwise it will be extended The trading cycle delays normal transactions. Secondly, in terms of online store accounts, orders in disputes and possible violations must be cleared as soon as possible to ensure that the store will not be punished due to order disputes, resulting in the inability to continue trading. In terms of preparations for company transfer, the company's accounting and tax issues must be sorted out in advance, and consensus must be reached with shareholders in advance to ensure that the transfer can be completed smoothly.

2. Transfer of franchised stores:

Regular franchised store transfers include: online store + company + authorization. In general market demand, because franchised stores do not contain trademarks, all takeovers will consider the time limit of trademark authorization. Relatively speaking, the selling price of franchised stores is lower than that of flagship stores, except for some franchised stores authorized by big brands. . At present, there are a small number of specialty stores on the market that include trademark transfer, and their transfer prices are comparable to those of flagship stores. The same issues regarding online stores and companies are the same as what I just mentioned about the transfer of flagship stores.

3. Specialty store transfer:

The characteristic of a specialty store is a store that specifies the brand but does not transfer the trademark. The transfer of the specialty store mainly includes online store + company + limited authorization, monopoly A store is like a branch under a flagship store. Due to trademark rights issues, there is currently relatively little demand in the market, except for some big-name specialty stores. The same is true for online stores and companies. Some sellers will also ask how Wupaojun gave an estimate. The main value references for Tmall store transfer include: store type, first-level category, dynamic score, trademark selling point, Brand added value, business conditions, etc. (the focus of back-end value and hidden value lies in the seller’s truthful description).

Next let’s take a look at corporate stores.

1. Things to note when transferring a corporate Taobao store (there may be a small number of people who don’t know what store upgrade is, so let’s learn some science first)

Definition: What is store upgrade?

Answer: Store upgrade refers to changing the business entity of the store from an individual to an enterprise without affecting the operation of the store.

At the same time, the store’s operating data (such as Want Want name, reputation, transaction data, etc.) are retained.

Personal store upgrade corporate store operation process:

Step one: first check whether the store is eligible for upgrade Conditions, (Log in to Seller Center - Customer Service - Store Upgrade to check whether the store meets the 17 conditions for upgrade. If there are items that do not meet the requirements, you can click to view the details for processing. After the processing is completed, retest. Enter after checking that the store upgrade conditions are correct. Next step. )

Step 2: Sign the application form for personal store upgrade to enterprise store online,

Step 3: Select the relationship type, (that is, the recipient (upgraded store) Subject) Fill in the basic information. The basic information includes: corporate Alipay account, contact person, contact phone number, contact registered email address, and the relationship between the applicant and the recipient. There are two options for the relationship: corporate legal person and corporate shareholder)

Step 4: Submit supporting materials

(Legal person relations: Applicants need to provide half-length photos; recipients (enterprises) need to provide business licenses

Shareholder relations: Application The person needs to provide a half-length photo; the recipient (company) must provide the company's business license and the company's machine-readable file with local industrial and commercial seal)

Step 5: Material review and publicity (30 days publicity).

Step 6: Pay the service fee of 190 yuan.

Step 7: Request to switch to Alipay.

Step 8: Wait for the recipient to process the receipt, complete.

Purchasing a corporate store, or purchasing a store that can be upgraded to a corporate store, allows the buyer to achieve 100% control over the corporate store. From August 18, 2016, Taobao corporate stores will be upgraded. , personal stores actually operated by enterprises can actively apply to be upgraded to corporate stores. After the upgrade, Taobao C-store can not only achieve functional, quality, and brand upgrades, but also conduct real transfer of ownership. In this way, 100% control can be achieved, which is very conducive to daily operations and management.