The trademark litigation case between the well-known time-honored Nanjing Wu Liangcai and Shanghai Wu Liangcai has recently been settled, and the Pu District Court heard the case. The case finally ended with the second instance verdict that "Nanjing Wu Liangcai Company constituted unfair competition against Shanghai Wu Liangcai Glasses".

It is understood that Sanlian Group and Shanghai Wu Liangcai Company *** both share the exclusive rights to the registered trademark "Wu Liangcai". After years of accumulation, the "Wu Liangcai" name and trademark have been widely used across the country. well-known by the public. In 2015, Sanlian Group and Shanghai Wu Liangcai Company discovered that Dianping had published a large amount of information on the sale of group buying coupons for products provided by Nanjing Wu Liangcai and its franchisees. After investigation, it was learned that Nanjing Wu Liangcai had opened a number of stores in and outside Nanjing. For stores registered under the trade name "Wu Liangcai", Nanjing Wu Liangcai Company, its branches, and authorized franchisees use the word "Wu Liangcai" in registration and operation, and declare that "Nanjing Wu Liangcai Company was established by Shanghai Wu Liangcai Company." "Century-old store" and other behaviors developed by the Nanjing branch.

▲Nanjing Wu Liangcai Optical Store

Shanghai Wu Liangcai filed a lawsuit against Volkswagen on the grounds that the group purchase of glasses packages carried out by Nanjing Wu Liangcai’s franchise store on Dianping.com constituted trademark infringement and unfair competition. Dianping.com, Nanjing Wu Liangcai and his franchise stores sued the court together.

“The two sides have fought many lawsuits over the years, and we have never lost. But if we lose this time, we will appeal and do not rule out asking the Supreme Court to arbitrate.” Nanjing Wu Liangcai Eyewear Co., Ltd. Zhang Jing, assistant to the general manager, said in an interview with reporters yesterday that Nanjing Wu Liangcai did not want to litigate with Shanghai Wu Liangcai, but the other party never communicated with them and directly resolved the issue with a legal letter. In fact, in recent years, Shanghai Wu Liangcai has frequently filed lawsuits against Nanjing Wu Liangcai for trademark infringement. However, both in Anhui and Zhejiang, Wu Liangcai's prosecution in Shanghai was dismissed by the court due to insufficient evidence. This time, Shanghai Wu Liangcai Glasses chose to sue Nanjing Wu Liangcai again for trademark infringement and unfair competition in Shanghai, the place where his trademark was registered, and won the first instance. Nanjing Wu Liangcai subsequently appealed, and the Shanghai Intellectual Property Court upheld the original verdict at the second instance.

Trademark infringements of time-honored brands occur frequently. On the one hand, it is mainly because time-honored enterprises have a weak awareness of intellectual property protection and do not have a deep understanding of the value brought by trademarks. Therefore, Bajie Intellectual Property Trademark Transfer Network hereby reminds time-honored enterprises: Trademarks are intangible assets of enterprises. Time-honored brands have a good reputation due to their long operation time, but if time-honored brands do not register their trademarks in time, they are likely to be registered by criminals. On the other hand, the protection of time-honored trademarks also requires guidance and promotion from relevant government departments.

Applicants should be cautious when registering a trademark and must not use any trademark infringement strategies willfully. Our country's laws have strict regulations on trademark registration. Any violation of the relevant rules of the Trademark Law will result in the trademark being unable to be registered. Therefore, if an enterprise wants to own a trademark quickly, it is most convenient and quickest to purchase the trademark directly. Bajie Intellectual Property recommends that you should consult relevant professionals for trademark issues, such as trademark transfer, trademark sales, trademark transactions, etc. You can choose Zhejiang Bajie Intellectual Property and Trademark Transfer Network, with 17 years of professional experience, is a trustworthy trademark trading platform that has been featured on CCTV! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark! Protect your business!