What you buy at the Tmall flagship store is genuine. Tmall flagship stores are generally self-operated stores by the brand. The products sold in them are the brand's only brand products, so they must be genuine. Domestic brands are all stores opened by brand manufacturers themselves, and there is no point in selling fakes. For foreign brands, stores opened by Chinese general agents (ordinary agents cannot obtain flagship store authorization and must be the general exclusive agent) still feel that there is no point in selling fakes.

1. Are the products purchased at the Tmall flagship store genuine?

The products purchased at the Tmall flagship store are genuine.

Tmall flagship stores are generally self-operated stores by the brand. The products sold in them are the brand’s only brand products, so they must be genuine. Domestic brands are all stores opened by brand manufacturers themselves, and there is no point in selling fakes.

For foreign brands, stores opened by Chinese general agents (ordinary agents cannot obtain flagship store authorization and must be the general exclusive agent) still feel that there is no point in selling fakes.

2. What is the difference between Tmall flagship store and specialty store?

1. Issues of brand differences

Flagship stores and private brand enterprises (the brand must apply to the owner or the owner’s legal representative for opening).

Tmall store: Enterprises officially authorized by the brand owner or the company are rated as legal persons.

2. Different categories and authorizations

Flagship store: Tmall flagship store can operate the same brand, contain the same level categories of all products, or can integrate more private brands Products and brands operate to the same actual span of control.

Tmall store: Tmall store can run authorizations for all products for all brands with the same category purpose, or it can run multiple authorized sales brand products and brands with the same actual control rights.

3. Trademark ownership is different

Flagship store: The trademark registration certificate or trademark acceptance notice issued by the State Trademark Office is a registered trademark.

Tmall store: The trademark registration certificate issued by the brand owner shall be issued by the National Trademark Office. When the enterprise applies to open a store, the brand owner shall issue a formal authorization letter. The authorization letter is subject to geographical restrictions. If the brand owner has personal , need to provide ID card and sign on the authorization form.

4. Different operation and management

(1) The store is officially operated by the brand as a flagship store and directly supplied and managed.

(2) Being assigned to other company brands. Many Tmall stores are now operated in this way.

(3) Registering an overseas company requires your registration information, and it does not mean that the name you can literally call is authorized. If you cannot see the business license, you still need to provide business license authorization, corresponding bulk purchase receipts, etc.

Tmall official flagship store refers to the official flagship store of some brands opened on Tmall Mall.