Information France | 16 minutes | 2009-11-14
Director Fran? OisAlaux et al.
Type action
Basic information
Fran wrote the world of trademarks? An action movie directed by oisAlaux, David? Finchiaya. Evans and others took part in the performance.
The film won the Best Animated Short Film Award at the 82nd Academy Awards. The film tells the absurd story of the just and violent Michelin tyre man against the evil uncle McDonald in a Hollywood world composed entirely of trademark Logo.
abstract
This bustling coastal city is quietly brewing a chaos. A police car was parked in front of a fast food restaurant, and two Michelin policemen were sitting in the car talking nonsense. Just then, they found Ronald (Uncle McDonald), a criminal wanted by the police. The two men quickly turned around and approached, while the cunning Ronald quickly got into his red truck and launched a thrilling chase with the police on the road where cars were coming and going. At that time, there was a tight encirclement in the city, and Ronald was desperate. He took hostages and broke into a fast food restaurant to confront the police. Suddenly, an accident happened.
This film was produced by a French studio named H5, which contains more than 200 world-famous trademarks. The film won the Best Short Film Award at the Stockholm Film Festival in 2009 and the Best Animated Short Film Award at the 20 10 Oscar.
Movie tidbits
The French work Logorama is a good animated short film of the 82nd Academy Awards. In this colorful world, the protagonist is a trademark, the supporting role is a trademark, and even a walk-on is a trademark. If advertising often makes you feel the urge to smash TV or refund your ticket, has this trademark world been completely achieved? Product placement? The highest level can not only make you enjoy it, but also experience the visual stimulation of familiar trademarks. Producer Nicholas? Sue Morgan said humorously when she took the golden statuette. I must thank more than 3000 informal investors who appeared in the short film. I can assure you that the short film didn't hurt any brands. ?
Film evaluation
The creepy thing about this movie is that it makes me find that we are programmed to default to so many tips: Bentley's wings fly gracefully over the sea, and msn's butterflies fly gracefully. American-style cities are full of hotels and restaurants of different grades to satisfy your appetite and wallet. 12-lane wide road is flooded with traffic. There are too many hints and stereotypes: Michelin-like a fat uncle Gansta-speaks with multiple layers of fat; A style of paying only half the money; ? A large glass? Adding a bucket of fried chicken and chips is a naked allusion to the low-income class in the United States. It turns out that they are policemen. Donkeys and elephants of democracy are kept in zoos for display; Bicycle pen (France) villain carries guns as a public safety management; Unreasonable Haribo Fujinan (Germany) showed his naked ass to the MGM lion who had been in the United States; Uncle McDonald gloated when he fled Enron's trademark, and cursed white trash when he met K-Mart, but later he tripped over the falling dieter's trademark and fell into a crack. The IBM empire also collapsed. Finally, the second-line trademarks of Pepsi-Cola, such as Happy Potato Chips and Dole Juice, faded out, and stood out as an orderly commercial system like a satellite around Pepsi-Cola. This is the victory of designers and the extinction of rationality. Trademarks have turned everything we are familiar with into exaggerated symbols, forming a world with bright colors and rich choices. We pursued the ideal life in the advertisement infinitely, and finally found that it was just an illusion. We are all constantly being designed, sold and enjoyed. This is the power of marketing!
Compulsory advertising
The flying turf drew a line in the air? Nike? (Nike), MGM is a person who will make a hullabaloo about in the zoo. Is the passerby who was accidentally knocked down by a car a chocolate bean? M & ampm？ Pinker potato chips, Evian mineral water and even the logo of the virtual brand BUYNLARGE in Robot Story have all appeared. At first glance, you may think that this is just an advertisement, but in another minute, you will find yourself in a brand-new world composed entirely of trademarks. According to the producer's incomplete statistics, there are more than 3,000 trademarks in the short film, which was made by a French design studio named H5 with the painstaking efforts of 45 creators. It took two and a half years and cost 250,000 euros.
There are so many advertisements, but this is a pure public welfare film. Since the copyright of all trademarks does not belong to the producer, the short film cannot be used for commercial purposes and it is impossible to make money. Except Cannes, CNC and others really participated in the production process, the appearance of all other trademarks was purely voluntary, and most people who participated in the works were also free.
Then, here is a brief introduction of the film. Interested friends can watch The World of Trademarks and see how many world-famous trademarks can be found from it.