The meaning of a trademark is to highlight the characteristics and brand value of the trademark and make it stand out among similar products. For example, the yellow "M" logo of McDonald's, which we often see, may make consumers think it is fake if it is changed to another color.

However, not only McDonald's owns the trademark "M" in the market, but also M-bean chocolate, which is deeply loved by consumers. Because McDonald's applied for a color protection on the graphic trademark "M", the "M" trademark of M-bean chocolate cannot be matched with yellow. So that we can distinguish them well.

There are various trademarks in the market, many of which are colored, except the yellow "M" logo of McDonald's and the green "Mermaid" logo of Starbucks. Then the question comes. Do you know when it is appropriate to apply for a color trademark?

1. Product features require

such as paint, painting, etc. With the help of color, products can be more vivid.

2. Signs or graphics with certain influence

The combination of colors has become an indispensable part of signs or words, such as the yellow "M" logo of McDonald's, the golden logo of Jiaduobao, and the red bull logo of Red Bull.

3. Trademarks that may be rejected

A trademark whose design is too simple may not be registered if it applies for black-and-white registration. If the trademark is given color and its importance is increased, the success rate of trademark registration can be improved.

if you have any doubts or difficulties about trademark registration, you can consult Bajie Intellectual Property Trademark Agency to entrust trademark-related matters!