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Xinyang Maojian plans to change its name to China Guolong Moutai Group. Is this considered an infringement of Moutai?

February 16th is the day to welcome the God of Wealth on the fifth day of the Lunar New Year in the Year of the Ox. Just that evening, Hong Kong-listed Xinyang Maojian issued an announcement stating that the board of directors recommended changing the company’s English name from Xinyang Maojian Group Co., Ltd. (hereinafter referred to as Xinyang Maojian) to China Guolong Moutai Co., Ltd.

The announcement stated that the board of directors believes that the proposed change of the company name will better reflect the current status of the group's business development and its future development direction. The Board of Directors believes that the new name can establish a more appropriate corporate image and identity for the Company, will be beneficial to the Company's business development, and is in the overall best interests of the Company and its shareholders. ?

From the stock price point of view, Xinyang Maojian can be said to be a complete "penny stock". Since the beginning of 2016, the stock price fell below HK$1, and has remained below HK$1 for more than 4 consecutive years.

The company has changed its name several times since 2002. Its previous names include "Dongjun Chemical Group", "Daqing Petrochemical" and "China Tianjin Chemical". After changing its name to "Xinyang Maojian", it also planned to change its name to "New" China Economic Holding Group Co., Ltd., but was not successful. ?

Because the market value exceeds 3 trillion and a bottle of Feitian Moutai is hard to find, Kweichow Moutai has always been the focus of public opinion. After the announcement that Hong Kong stock Xinyang Maojian planned to change its name, the popularity of "Xinyang Maojian" increased.

This kind of behavior of constantly changing names to gain popularity is not advisable, because it will risk infringement and bring a lot of trouble to yourself, and such behavior is incompatible with my country's current knowledge protection The general environment of property rights and policy guidance are also inconsistent. ?As an enterprise, I think we should start by promoting innovation and enhancing our own strength to increase our visibility. ?

If the name change is implemented, it may be suspected of violating the relevant provisions of my country’s Trademark Law and Anti-Unfair Competition Law. In accordance with the provisions of Article 6, Paragraph 2, of my country’s Anti-Unfair Competition Law, operators shall not use without authorization the names of companies (including abbreviations, trade names, etc.), names of social organizations (including abbreviations, etc.), names (including abbreviations, etc.) and names (including abbreviations, etc.) that have certain influence on others. (Including pen names, stage names, translated names, etc.) confusing behavior, leading people to mistakenly think that it is someone else's product or has a specific connection with someone else. From now on, any company name containing the words "China" or "National" must undergo strict review and approval. ? Yang Xiaolan introduced that starting from March 1 this year, the revised "Enterprise Name Registration Management Regulations" will be officially implemented. According to the "Enterprise Name Registration Management Regulations", enterprise names with words such as "China", "China", "Central", "National", "National", etc. shall be strictly reviewed in accordance with relevant regulations and reported to the State Council for approval. ?It doesn’t mean that companies can make changes if they want. They have to go through certain procedures. ?