A pawn shop, also called a pawn shop, is a formal non-bank financial institution that specializes in issuing pledge loans. It is a market organization that mainly focuses on currency lending and supplemented by product sales. Exchanging things for money is the essential characteristic and operating mode of pawns. The financing service function is the most important and primary social function of a pawn company, and it is the currency transaction function of a pawn shop.
Through the Bajie Intellectual Property Trademark Encyclopedia, we can know that the pawn shop trademark belongs to Category 36 - 3609 - Pawn - Pawn Broker 360031, Pawn 360108. Due to its nature and business design, a pawn shop also provides services such as identification, evaluation, and pricing of pawned items.
As for the acquisition of trademarks, there are mainly three forms. The properties of the trademarks obtained in different forms are also different, so enterprises can choose which method is more beneficial to them according to their own circumstances. .
The first way is to obtain a trademark through trademark registration. Trademark registration is the most traditional way, because a trademark must be approved by the Trademark Office to become a registered trademark protected by law. Only those with trademark registration can Enjoy exclusive rights to trademarks.
Trademark registration includes preliminary inquiries, preparation of materials, formal review, substantive review, preliminary review announcement and registration announcement by the Trademark Office. If the process goes smoothly and there are no objections, then the general process of trademark registration is The time is about one year. If there are any objections, the time may be postponed indefinitely.
The second type is trademark licensing. In addition to trademark registration, trademark licensing can also legally use trademarks. Trademark registrants can license others to use their registered trademarks by signing a trademark license contract. Therefore, enterprises can sign a trademark license contract with the trademark registrant according to their needs. The licensing methods include general use license, exclusive use license and exclusive use license. Enterprises can make choices based on the wishes of both parties. Generally speaking, the greater the license authority obtained, the higher the royalties required.
The third type is undoubtedly trademark transfer. Trademark transfer means that the trademark holder transfers all the exclusive rights to the trademark to others. Enterprises can purchase other people’s registered trademarks for a fee through trademark transfer and sign a transfer agreement. Agreement, apply to the Trademark Office, and publish it after approval by the Trademark Office.
However, there is a big difference between trademark transfer and trademark licensing. The two cannot be generalized. After the trademark is transferred, the transferee fully obtains the exclusive right to the trademark and only needs to pay a fee. Moreover, the trademark transfer time is short, the risk is low, the procedure is simple, and the cost is relatively high, so it is necessary to discuss with the platform consultant to determine the final result.