On the surface, the cost of trademark renewal is much more expensive than re-application. Once the trademark expires, you can just re-apply. So, does re-registration really save money? What are the benefits of trademark renewal?

1. The trademark renewal procedure is simple, low risk and short in time

Trademark renewal is only a formal requirement for reviewing the qualifications of the subject. There is no need to conduct a substantive review stage after applying for renewal of the registration certificate. You can extend the exclusive right of trademark for 10 years, which can usually be done in half a year. Re-application for a trademark is equivalent to a new application and takes one year. In addition to the formal elements review, a substantive review is also required. The so-called substantive examination is to compare the applied trademark with the trademarks in the trademark database. If the trademark is the same or similar, it will be rejected and the trademark rights will be lost.

2. Timely renewal of trademarks can avoid squatting when trademarks expire

In many cases, some trademark rights holders do not pay attention to the exclusive period of trademarks and fail to renew trademarks in time. After applying, the trademark expired and was cancelled. Others took the opportunity to register it and obtained the prior rights, giving up the trademark rights that they had used for many years.

3. Trademark renewal adds value to the brand

Trademarks are intangible assets of an enterprise. Under certain circumstances, this intangible asset may have greater and more core competitiveness than tangible assets. . A trademark can be used continuously for ten years. During this period, through extensive publicity and promotion by the company, it must have accumulated a certain degree of brand awareness and reputation. Trademark renewal can precisely enable this goodwill to be continued.

In addition, it is not easy to successfully register a trademark nowadays, so many people choose to buy an already registered trademark. The longer the registration period, the more valuable it is. After a registered trademark is renewed, even if it is no longer used in the future, it may still be sold for a good price.

4 Trademark renewal helps to apply for famous and well-known trademarks

The earlier you register, the longer it will be used. If the registered trademark continues to be valid through renewal, it will be easier to become a famous trademark. Trademark or well-known trademark.