How does a food company apply for a registered trademark? What are the procedures and fees for registering a trademark? Let’s take a look at the following article brought to you by the editor: The process and fees for registering a trademark for a food company?, among which maybe There's just what you need.

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How much does it cost to register a trademark (for reference only)

Registration fees are charged according to category and number, and the fee for each trademark in each category is:

1,900 yuan (valid for ten years, including ten years of fees, domestic companies or individuals, including national fees of 1,000 and agency fees of 900)

3,000 yuan (valid for ten years, including ten years of fees) Fees, foreign companies or individuals, including national fees of 1,000 and agency fees of 2,000)

What are the regulations on the trademark registration process and time?

1. Design? You can entrust it before applying for trademark registration. Our company may design it by ourselves. The following points should be paid attention to when designing a trademark: (1) Originality, that is, the design of the trademark must be innovative; on the one hand, it must meet the requirements of distinctiveness, and on the other hand, a creative trademark can easily expand the popularity of the product and quickly occupy the market. (2) The name of the trademark should avoid being associated with the function of the product. (3) The design of the trademark should highlight the theme and be reasonably laid out.

2. Inquiry? Trademark inquiry usually refers to an inquiry about trademark information conducted by a trademark registration applicant before applying to register a trademark, in order to understand whether there are any prior trademark rights that may conflict with the trademark he is applying for. . It takes a long time for a trademark to be applied for and approved for registration. If the trademark registration application is rejected, on the one hand, the trademark registration fee will be lost, and on the other hand, it will take longer to reapply for a registered trademark, and it is still unknown whether the re-application will be approved for registration. Therefore, it is best for applicants to conduct a trademark search to understand the status of prior rights before applying to register a trademark. There are two types of inquiry services: one is internal inquiry service; the other is agency government inquiry service, which takes 7-14 working days.

3. Application? Submit the trademark registration application documents to the Hong Kong Intellectual Property Department.

4. Acceptance? After the Hong Kong Intellectual Property Department receives the trademark registration application materials, it will give an application number and issue an acceptance notice. It will take about one week.

5. Review? Trademark review is divided into two processes: formal review and substantive review. Formal examination means that before examining the application, the Trademark Registry will examine the application form and all attachments in detail to see whether the required parts of the form have been completed, whether the relevant information is correct, and whether the required information is incomplete. If everything is in order, the application process will enter the next stage (substantive examination stage). After the substantive examination is completed to check the deficiencies of the application and confirm that all the information is complete, the Trademark Registry will check the trademark records to determine whether other merchants have registered or applied for registration of the same or similar goods or services. 's trademark. The Trademark Registry will also check whether the trademark concerned complies with the registration requirements stipulated in the Trademark Ordinance. If approved, the application process will enter the next stage (the gazette announcement stage).

6. Announcement? After the Trademark Registry approves the application, it will be announced in the Hong Kong Intellectual Property Gazette for a period of three months. If no one raises any objection, the trademark can be successfully registered.

7. Registration? If there is no objection to the trademark announcement or the objection is ruled to be untenable, the registration is successful. Under normal circumstances, it takes about 6 months to obtain the registration certificate. After successful registration, it will be valid for 10 years and can be renewed on time six months before expiration.

What is a graphic trademark?

A graphic trademark refers to a trademark that is purely composed of graphics or symbols. The graphics that can be used in graphic trademarks cover a very wide range, with unlimited space for change and easy-to-express visual appearance. They are not limited by language and characters. No matter what language and text are used in the country and region, as long as people know the graphics, they can Very easy to identify.

Generally speaking, the main body of a graphic trademark composed of an extremely simple geometric figure (such as a straight line, a curve, a regular triangle, etc.) will easily be considered to lack distinctiveness. A graphic trademark with distinctive features should have a clear main body and visual center. When people see the graphic, they can think of the role of a name. Otherwise, a messy combination, no main body, or a graphic with multiple themes is not conducive to consumers' recognition and memory, nor is it conducive to calling names. Even if it is approved for registration, it will be very difficult to protect.

When using a trademark consisting of graphics, graphics prohibited by Articles 10 and 11 of the Trademark Law shall not be used. Since the expression methods of graphic design are ever-changing, even the same object can be designed into different patterns with certain differences and be used in different graphic trademarks. In addition, since everyone has different intuitive feelings about graphics, it will lead to different subjective judgment results. Therefore, if there is no original pattern design, it is more difficult to review the pre-registration and post-registration protection of purely graphic trademarks than it is for word trademarks. Bigger.

What should be paid attention to when designing graphic trademarks

The design of graphic trademarks is different from ordinary logo designs. Trademarks need to be registered and protected by relevant national departments. When designing a graphic trademark, you can refer to the following precautions:

1. The trademark should be simple and clear. Among trademarks, digital trademarks are a common type, such as 555 cigarettes, 999 Weitai, 505 Shengong Yuanqi Bag, etc.; single-character trademarks such as Jiangpai Soap, Tiger Brand Balm, etc.; hyphenated trademarks such as Big Brand Bubble Gum, etc. World famous brands such as Nikon, Coca-Cola, Kodak, etc. are easy to pronounce and remember, leaving a deep impression on people.

2. The identification of trademarks is very important. When companies design trademarks, they always think of well-known symbols such as the sun, moon, stars, scenery, scenic spots, celebrities, animals and plants. Scenic spots can be used to render products, animals can be used to express dynamic images, and celebrities can be used to expand popularity.

3. The trademark design must be unique. As a symbol of a product and the face of a company, a trademark must be distinctive. While emphasizing trademark recognition, we must also emphasize uniqueness and distinctiveness. The trademark design should be unique in concept, break the rules and be different from others.

4. Design a trademark with the help of “popularity”. There are many successful examples in marketing practice of using the "popular" ship to sail a company's (or product's) trademark into the wind. For example, CCTV’s cross talk show about fictitious Universe Brand cigarettes at the Spring Festival Gala had a great impact. A certain cigarette factory took the opportunity to register its newly developed cigarettes as the Universe brand and put it on the market, which was a success.

5. Identity and similarity should be avoided in trademark design. If the trademark design can take into account both "word creation" and "meaning", the effect will be better. It will have the dual effect of strengthening the uniqueness and distinctiveness and giving the trademark positive imagination. Such as Shengxifu, Tongshenghe, IBM, etc. Another example is to remove the letter n from the word Sonny and become SONY, which is a typical new name with a sound but no intention.

6. Trademark design should consider internationalization. Trademark design should generally conform to the consumer psychology and habits of the target market, as well as the local social and cultural conditions, religion and preferences and taboos. For example, Southeast Asians don't like green; Western countries don't like 13; Japanese don't like 4; Chinese like 8, etc.

7. Trademark design should consider extensibility. Trademark design must have a strategic vision and consider the long-term development of the enterprise. It should be a far-sighted and systematic project. For example, Changhong and Haier consider that it needs to adapt to a wider business scope and can play the role of a master trademark in the future.

8. Inventors and founders can use product trademarks. In addition, it should be noted that the trademark design can also be based on the inventor or founder of the featured product, or the original time-honored brand can be used as the trademark. Such as Zhang Xiaoquan Scissors, Wang Zhihe Sufu, Adidas, etc.

The above is the "Food Company Trademark Registration Process and Fees" provided by the editor. I hope you will like it!

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