Legal subjectivity:

Trademark transfer requires the preparation of identity certificates of the transferor and transferee, the company's business license, transfer agreement, trademark drawings, and certification documents of the trademark owner, such as Trademark registration certificate, application for trademark transfer and other relevant documents and materials. The law is objective:

"Trademark Law of the People's Republic of China"

Article 41

Registered trademarks need to change the name and address of the registrant or other registration matters, a change application should be submitted.

Trademark Law of the People's Republic of China

Article 42

When a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and submit an application to the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark.

When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods.

For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons.

After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.