CI design was first put forward by the United States in 1960s, and was widely popularized and applied in Japan in 1970s. It is a brand-new idea for modern enterprises to move towards integration, visualization and systematic management.
Corporate image system, or corporate identity system, is the embodiment of internal and external management behavior caused by large-scale operation of enterprises. In today's international market, the competition is more and more fierce. The competition among enterprises is no longer the competition of products, quality and technology, but has developed into a diversified overall competition.
Extended data:
CI design planning process
The design, planning and implementation of introducing CI is a step-by-step and planned operation, and the overall planning is carried out, integrating the experience of domestic and foreign enterprises in introducing CI. Its operation process can be roughly divided into the following five stages:
1. Grasp the company's present situation, external cognition and design status in the actual investigation stage of the enterprise, and confirm the actual image cognition of the enterprise.
2. Image concept establishment stage
According to the investigation results, the internal and external cognition and market environment problems in various design systems are analyzed, and the basic concepts of company positioning and image are drawn up, which is the principle basis of CI design planning.
3. Design, operation and development stage
According to the basic image concept of the enterprise, it is transformed into concrete and visible information. And after careful work, in the test investigation, to determine the integrity and compliance with the enterprise's identification system.
4. Complete the import phase
The key point is to determine the priority of implementing the project, plan the advertising activities of the enterprise and organize CI.
Baidu encyclopedia -CI system