Zhejiang Semir Clothing Co., Ltd. is a brand clothing enterprise characterized by virtual operations and with a series of adult casual clothing and children's clothing as its leading products. The company owns two major clothing brands, "Semi" and "Bala Bala". . The "Seima" brand was founded in 1996 and is a leading brand in China's casual apparel industry. It has successively won the honors of China's Well-known Trademark, China's Famous Brand and National Inspection-Free Product. "BalaBala" brand was founded in 2002. It is a leading brand in China's children's clothing industry and one of the first children's clothing brands to be listed on the Chinese famous brand list. Since its establishment, Semir has boldly adopted a virtual business model and cleverly adopted the virtual production strategy of "borrowing chickens to lay eggs". It has integrated more than 160 companies with strong production capabilities and technology in the Pearl River Delta and Yangtze River Delta regions as well as Shandong and Hubei. Professional manufacturers with strong strength and excellent product quality have joined forces to implement order-based production. Through the vertical integration of the clothing industry chain, a set of rapid-response supply chain systems have been established to build the development of "big logistics and big management" pattern. At the same time, it strengthens quality management and has successively passed ISO9001 international quality system certification and ISO14001 environmental management system certification, making the company's quality management directly in line with international standards. Semir created and developed the business philosophy of "a small river has water and a big river is full", insisted that the terminal is the best brand communication channel, and launched a series of win-win market expansion policies, which greatly inspired the investment enthusiasm of the majority of franchisees. , the sales market has expanded rapidly. So far, Semir has more than 5,000 sales outlets across the country.

The company has successively formed partnerships with a number of domestic and foreign institutions such as French PROMOSTYLE Company, Korean Color Association, German Jungheinrich Logistics, Beijing UFIDA Software, Shanghai Ogilvy Advertising, Mercer Consulting, Shanghai Donghua University, Zhejiang University of Science and Technology, etc. We have become a strategic partner and established a design and development center and a technology center, always committed to the perfect combination of internationalization and localization, fashion and popularity. In 2009, it launched in-depth cooperation with McKinsey, the world's top consulting company, to formulate strategic development goals for Semir in the next five years, and strive to build Semir and Balabala into a true national brand and world brand. . In terms of brand improvement, Semir has fully introduced "360-degree brand management" to enhance Semir's brand influence from aspects such as products, reputation, customers, store channels, visual identity, and image. In 2003, Semir hired Hong Kong's little king Nicholas Tse and Hong Kong girl group TWINS*** to perform the brand's casual style of "what you wear is what you wear". In 2008, Semir officially joined hands with Luo Zhixiang, the most popular idol in the three places across the Taiwan Strait, and the super popular idol group in China and South Korea - Super

Junior-M*** performed "Never< /p>

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same” brand style can better spread Semir’s brand proposition of advocating youthful vitality and showing off the essence of youth. In 2009, Semir reorganized its brand positioning through more in-depth research on consumers and insights into the current lifestyle of young people. The advertising slogan has also been officially upgraded from "You are what you wear" to "Whatever you wear

I think is trendy", expressing self-expression is the values ????and life attitude of the younger generation. Balabala takes "Childhood is Different" as its brand concept and "More Styles, More Choices" as its brand slogan. It adopts various forms such as store promotion, TV, Internet, outdoor advertising, newspapers and magazines, etc., focusing on campus sponsorship, model shows and Through public welfare activities and other forms, we create a fashionable, professional and safe brand image, meet children's clothing needs for various occasions, and advocate the concept of "free and unrestrained" children's growth. In terms of corporate culture construction, Semir advocates "happy work, happy life" and puts forward the core values ??of "advocating morality and respecting the virtuous, harmonious and win-win", emphasizing that enterprises should win-win with customers and win-win with partners. Win, win with employees, win with society; advocate taking on "four responsibilities", namely the development responsibility of the enterprise, the value responsibility of customers, the growth responsibility of employees and the social responsibility of the enterprise, which promotes the healthy development of enterprises . In the future, Semir will continue to implement a multi-brand development strategy, with the purpose of "creating a popular apparel brand and building a long-lasting career for Semir", with apparel as its main business and win-win as its cornerstone, constantly realizing customers' dreams, and striving to build a world-leading brand. Apparel brands and companies.