I think it’s from Taobao. Taobao was the first to organize the "Double Eleven" event. In 2009, the "Double Eleven" shopping event was created by Alibaba for the first time. Back then, 11.11 was just Singles' Day in people's minds, and many people still think about it. How to be single or celebrate Singles' Day. The "Double Eleven" event started in 2009. Since that year, "Double Eleven" has been a day for people to go shopping crazy. On the night of November 10th every year, everyone sets their alarm clocks and starts waiting for the arrival at midnight on the 11th. , and then buy the items you want, which can be described as crazy buying.
Relevant personnel from JD.com said that restrictions on trademarks such as "Double Eleven" are not conducive to fair and open competition in the e-commerce market and are not conducive to market development. They hope that through the trial, competition can be carried out in an orderly manner, so that The market environment is more fair and orderly.
The "Double Eleven" trademark has been registered by Alibaba Group since 2011. And over the years, Alibaba has not restricted other e-commerce companies from using it. Alibaba registered this trademark to prevent it from being maliciously used by others. Jack Ma also said in an interview in 2014: The Double Eleven festival itself does not belong to Alibaba Group. It must be globalized, and he also hopes to turn Double Eleven into a holiday for consumers and manufacturers. All e-commerce industries are beneficiaries of Double Eleven, and Alibaba has not restricted or prevented other merchants from participating in Double Eleven promotions.
Every time after Double Eleven, you can see express delivery being delivered to your home one by one. The express delivery industry is very busy and everyone is enjoying the joy of unpacking. Since 2009, Alibaba Group has invested heavily in Double Eleven and conducted a large amount of promotion for Double Eleven. This time, the main target is the “Double Eleven” text-based trademark, not the “11.11” number. Double Eleven has been deeply rooted in the hearts of the people. When mentioning Double Eleven, what people think of now is not Singles’ Day, but the e-commerce shopping festival.