Dongfang Fu necklace has a steel seal of "Fu". Dongfang Fu Jewelry takes "blessing culture" and "love culture" as its design connotation, and "blessing for love" as its brand communication concept. Focusing on the two characteristics of "international fashion" and "wedding jewelry", Dongfang Fu Jewelry provides consumers with gold, diamonds, jadeite, K gold, colored gems and other ornaments.

Dongfang Fu Jewelry has two operating organizations in Shenzhen: Asia-Pacific Jewelry Design Promotion Center and Jewelry Production and Distribution Center. Asia-Pacific Jewelry Design Promotion Center is responsible for the development of oriental wealth jewelry style and cultural promotion, and the organic integration of European fashion design concepts and oriental popular elements. Jewelry production and distribution center is the product resource and marketing promotion center of Dongfang Fu jewelry domestic market. Perfect product development and distribution system, from the selection and cutting of jewelry rough stones, to inlay and testing, to distribution and delivery.