Contact farmers for online sales, and have successively opened Chinese Specialty Products Jingdong Hu County Hall, Shaanxi Specialty Products Hall, Xi'an Specialty Products Hall and Jingdong convenience stores on major e-commerce platforms, and jointly organized the Huyi Grape Festival with Jingdong *** , and also made Liu Qiangdong a "spokesperson"... Geng Shusen, an e-commerce expert in Huyi District and general manager of Shaanxi Dalin Electronic Technology Co., Ltd., has been extremely busy in recent years. With the help of the Internet platform, he not only made himself an "Internet celebrity", but also made his favorite Huyi local products popular on the Internet.
Geng Shusen is a native of rural areas. He used to study computer science. He once went to Beijing to visit a friend. “My friend said that the things I gave him were not as good as the local specialties from the countryside. At that time, he felt that there must be a market for selling agricultural products online.” ." This gave him the idea of ??selling local products online. In 2013, Geng Shusen registered and established Dalin Electronic Technology Co., Ltd., specializing in selling agricultural products online.
Geng Shusen and his Dalin Company truly began to become "Internet celebrities" in agricultural e-commerce, starting from their close cooperation with well-known e-commerce platforms such as JD.com. In 2015, Geng Shusen cooperated with e-commerce giant JD.com to establish an online "Chinese Specialties Household and County Hall", becoming the earliest county-level specialty hall established in the northwest region. At that time, Geng Shusen used the JD.com platform to publicize and promote Huyi District’s specialties, especially Huyi District grapes, to consumers around the world. Jingdong has established more than 30 exclusive grape procurement bases with a planting area of ??5,000 acres, accounting for one-tenth of the grape planting area in Huyi District. What makes Geng Shusen most happy is that in 2015, he promoted JD.com CEO Liu Qiangdong to endorse Huyi Grape online.
In 2016, Geng Shusen’s Dalin Company and JD.com jointly held the Huyi Grape Festival. In 2015, the average price of Huyi grapes was 2.4 yuan/catty. By 2016, the average price rose to 3.5 yuan/catty.
Afterwards, Geng Shusen and his Dalin Company closely followed the pace of the "Internet" and cooperated with JD.com to change the original One Village One Product Store into a JD convenience store, mainly selling Huyi specialties, specialty snacks, daily necessities, etc. At the same time, it also provides supply sources for online product sales, and has successively opened online stores such as Shaanxi Specialty Products Hall and Xi'an Specialty Products Hall on major e-commerce platforms, creating a one-village, one-brand exhibition and sales platform for Huyi District. At present, the company has more than 20 registered trademarks, including Huaxiang Impression, Qijiuyu, Huaxiang on the Tip of the Tongue, Qinling Qijiuyu, Huyi Impression, Huyi Grape, etc. The physical store has more than 100 products and has chain stores. 3 companies adopt a model of simultaneous online and offline sales. In view of the weak foundation of rural e-commerce, Dalin Company has organized more than 50 rural e-commerce training sessions and successfully trained 6,000 people. All kinds of efforts have laid a solid foundation for the brand building of Huyi agricultural products e-commerce.
Since this year, Geng Shusen has begun to prepare for the JD Logistics Warehousing Center and the Huyi District Grape Sorting Center to solve the problem of grape e-commerce logistics packaging. He also plans to complete the construction of 10 e-commerce poverty alleviation demonstration villages this year and assist 50 poor households. Up to now, the construction work of 4 demonstration villages has been completed.