Abstract: With the continuous development of the market economy and the accelerating pace of business, trademark transactions have become a way for many companies to own trademark rights. Trademark trading, also called trademark buying and selling, is the process of trading and buying and selling trademarks as attributes of goods. If you are planning to purchase a trademark, you will definitely want to know the trademark transaction process and price. Below, I will tell you the trademark transaction process. 1. What is trademark transaction

Trademark transaction generally refers to trademark transfer, including contract drafting and formalities, auction and bidding. The transfer forms of registered trademarks include contract transfer and inheritance transfer.

Contractual transfer refers to the transfer of a registered trademark by signing a transfer contract between the transferor and the transferee; inheritance transfer refers to the death or incapacity of an individual industrial and commercial household registered in accordance with the law, and the legal heir inherits the trademark. subject to its registered trademark.

2. Trademark transaction process and price fees

1. Purchase of trademarks

We need to first choose a suitable trademark on the trademark trading platform. First of all, we must first Confirm which category the trademark of the industry you are engaged in belongs to, and which subcategory it should belong to within the major category. After determining the type of trademark we want to buy, we need to choose a suitable name for the trademark. There are English trademarks, Chinese and English trademarks, international trademarks, and trademarks that imitate big brands.

2. Sign an agreement

After we select the desired trademark, in order to ensure the transaction between the buyer and the seller, the buyer will sign a "Trademark Purchase Contract" and the buyer needs to pay After paying a certain deposit, you can provide a copy of the corresponding ID card and business license.

3. Go through the transfer procedures

The trademark holder will go through the notarization procedures for the trademark and the required documents for signing. Generally, the procedures can be completed within 5 working days. The transaction staff will submit the original notary certificate and transfer application form, and the buyer will pay the balance.

4. Trademark transaction price

Trademark transaction price is determined by various factors of the trademark, most of which are determined by the trademark name, trademark recognition, trademark popularity and trademark dissemination. To decide. The longer a trademark is used, the higher its market visibility and market share, and the higher its price when it is sold. Usually the selling price of a well-known trademark ranges from tens of thousands to more than hundreds of thousands. There are also very few trademarks that can be sold for millions of dollars.

5. To apply for trademark transfer, the following documents must be submitted to the Trademark Office:

(1) An "Application for Trademark Transfer", which should be stamped with the applicant and the recipient. A seal of approval.

(2) "Trademark Transfer Power of Attorney" stamped with the official seal of the transferee.

(3) A copy of the transferee’s “Business License”.

(4) Pay trademark transfer application fees and other fees as required.

6. Trademark transfer time

Trademark transfer usually takes about 6-10 months.

(1) The Trademark Office will issue a "Certificate of Approval of Transfer of Registered Trademark" within fifteen days after receiving the transfer application.

(2) The "Certificate of Approval of Transfer of Registered Trademark" can be received three to four months from the date of establishment of the application. This certificate must be used together with the original Trademark Registration Certificate.

(3) The date marked on the "Certificate of Approval of Transfer of Registered Trademark" is the effective date of transfer registration.

Note: If the application documents are in a foreign language, a Chinese translation signed and stamped by a translation agency should also be provided.