Logo not only has the function of sound transmission, but also shows the brand image and strength compared with the slightly boring corporate culture. Then, changing the LOGO of a car brand is a very cautious thing. If you succeed, you will be reborn, and if you fail, you will be hurt. At present, with the iterative changes of the times and products, many automobile brands will record and display the brand appearance in different periods, and enhance the brand value by changing the label.
Next, let's take a look at Bian Xiao. Which car brands have been "reborn" after the name change?
Roewe
From a poster released by SAIC on March 12 Arbor Day, we can see the clue that the poster shows a brand-new style of icon. Eye-catching netizens have added a new LOGO for SAIC Roewe? Compared with the old standard, the new standard adopts the design style of metallization, and the main body is based on the R in Roewe. Some netizens also said that the new IIIR? LOGO is more and more like Rolls-Royce, which may be the official "egg". Let's look forward to the official announcement!
German BMW Motor Works (Bavarian Motor Works)
The recent renaming of BMW has also caused heated discussion among netizens. This is the first time that BMW has changed its bid in 23 years. The new logo adopts a flat design, retaining the "blue sky and white clouds" of the old logo and not abandoning the logo from Bavaria. The outer black circle becomes transparent and hollow, which also makes the blue and white colors clearer and simpler. The brand-new logo is also equipped with a futuristic pure electric concept new car BMW? On the i4 model.
This bid change is of great significance to BMW brand. /kloc-the sixth bid change since the brand history of more than 0/00 years shows that BMW is more open and transparent to young car buyers. BMW officials also said that they will apply the brand-new logo to all models. However, it is hard to say whether this new car logo will be recognized by the majority of riders for the time being. In fact, many netizens said that it is easy enough to change the BMW LOGO. Use the eyedropper tool in photoshop to delete the black part of the logo and then save it as PNG again.
(=KilledinAction) killed
Kia, president of Kia Motors, said that the LOGO will be replaced this year, and the new logo will be officially released in June 5438+10. In fact, as early as last year's Geneva Motor Show, Kia released a brand-new concept car, Imagine, with a brand-new logo. Compared with the original LOGO, the new logo is simpler, smoother and younger.
It is believed that Kia's adjustment of logo design this time is Kia's layout for brand reshaping and product transformation. Nowadays, in the context of younger cars, Kia is also actively seeking change, as can be seen from the logo.
daily production
According to the latest trademark application information exposed by overseas media, Nissan is about to replace the new standard. The new logo retains the layout of circle and letters, and changes to the popular flat design style, abandoning the three-dimensional design and chrome-plated texture of the existing logo, which looks more concise. It is worth mentioning that Nissan's last bid change was in 2003, and 2002 was the year when Nissan's operating profit achieved the highest income in history. It was of great significance to change the LOGO in those days. After a lapse of 17, Nissan will be renamed and put on the agenda again, which is also meaningful. At the same time, the logo of Nissan's 370Z sports car has also been redesigned. The retro shape is similar to the logo of 197 1 240Z, which returns to simplicity and inevitably evokes the feelings of Nissan's classic cars.
Baojun
Before changing the logo, netizens were not very friendly to Baojun's logo. Baojun used "Ma" as the logo of Ferrari, Porsche and Mustang. Some netizens rated it as "the logo of the donkey's head". But it turns out that before 2065438+May 2008, this "horse head" became the mascot of Baojun running all the way in terms of sales volume, and it was very popular in third-and fourth-tier cities. 20 19 baojun changed the new standard and took the diamond standard. The new logo looks like a diamond gem, which is more concise and three-dimensional. The charm of "Horsehead" is looming, and it still looks like Baowo from a distance. Baojun's intention to change the standard is also obvious, and the level of brand and product is improved.
Xinbaojun will also take "youth, technology, intelligence and networking" as its brand gene, and its brand new SUV? RS-5 has adopted a new logo, and recently launched a manual transmission model-1.5T Manual Super Interconnected Deluxe Edition, equipped with1.5t inline four-cylinder engine, and its transmission system is matched with a 6-speed manual gearbox, which meets the national six emission standards.
common people
Volkswagen, known as the big bidder, changed its bid from 1937 and 12 times. Volkswagen's sales have always been among the best, and the impact of frequent bid changes has not changed much. The new LOGO replaced on 20 19 is thinner and flatter. The bid for the change is also to highlight the latest concept, create a zero-emission trip suitable for everyone, and replace all gasoline vehicles with electric vehicles by 2050. At the same time, Volkswagen also changed the logo of the high-performance department R.
At present, the new car logo has been used in the brand-new SUV, and then the electric car Volkswagen ID.3
red flag
For Hongqi with profound cultural heritage, its sunflower logo has been used for more than 50 years, and it was not until the 60th anniversary of 20 18 Hongqi that it was replaced with a brand-new logo. It is a vertical shield with red and yellow designs inside. The atmosphere is solemn, and China's Rolls-Royce lives up to its reputation. Hongqi Automobile is not only the automobile brand of China people, but also the beginning of China people's self-reliance to develop modern automobile industry. From the establishment of the parade car to the present, we are committed to building China's independent high-end automobile brand.
After the standard change, the red flag also accelerated its self-rise. In 20 19, the annual sales target of 65438+ million+was achieved, and the annual sales target in 2020 is 200,000. In the past February, the sales of Hongqi Automobile increased by 32.5% against the trend. The red flag H9, which will be listed in June, has also attracted the attention of many riders. At present, new cars can be booked online, and 7 color schemes are available for consumers to choose from.
Conclusion:
It is not difficult to find that in the past two years, there are not a few automobile brands that have changed the standard, and even many brands that have not changed for decades have joined the upsurge of changing the standard, and many brands have also chosen the trend of pursuing flat design. In any case, rebranding is a top priority for car companies, and the investment in rebranding is also conceivable. I believe that for car companies, no matter what the original intention of the new logo is, the matching improvement in product strength can really make consumers accept a brand-new brand image.
What do you think of the latest logos of the above car brands, or which logo do you like? Please leave a message!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.