I think this is a normal trademark protection behavior. After all, for a company like Tencent, there are too many businesses related to Tencent. Once a new market outlet emerges, Tencent will register it immediately. These popular trademarks protect their property rights in this way.

When the concept of the Metaverse came out, although the general public still had little understanding of the concept of the Metaverse, for those Internet companies with very keen business sense, many Internet companies have already registered related to their own enterprises. 's trademark. You can understand Tencent’s behavior from the concept of trademark protection, or you can understand this behavior from the perspective of occupying the market.

1. What is going on?

The concept of the Metaverse has been recognized by more and more users. Under this general trend, Tencent has also registered the QQ Metaverse trademark. We all know that Tencent is very large and has many businesses involved in Tencent. Although Tencent currently does not know whether the concept of the Metaverse can really be implemented, Tencent has registered relevant trademarks just in case.

2. You can understand this behavior as Tencent’s trademark protection behavior.

Such cases are actually very common in the Internet industry. When a new market trend emerges, these Internet companies will give priority to register trademarks related to their own companies. If these trademarks are preemptively registered by others, these Internet companies will need to spend a lot of money to purchase related trademarks, which is very costly.

Three, you can also understand that Tencent is seizing the market.

After all, the Metaverse is a new market concept. If the Metaverse can really be implemented, it will be the next market trend. Because of this, many Internet companies are now doing business related to the Metaverse and have also registered related trademarks. Internet companies themselves have a very large scale of assets. Spending a small amount of money to invest in new trends is a sure-fire business.

To sum up, these are some of my views on this issue, I hope it can help you.