Do you want to ask whether the second-category e-commerce industry has entered a period of low profits?
That's not the case.
So, for a single product in the second-category e-commerce industry that often sells for millions of dollars, what is the profit after excluding advertising costs, goods costs and logistics costs?
Take this women's bag with a unit price of 399 yuan as an example. Check its sales trend from the DataEye-EDX platform. You can see that the highest sales volume in a single day in the past seven days has reached 2,984 units, and the daily turnover has been as high as 1,190,616 yuan. The weekly turnover is as high as 3,755,787 yuan.
The advertising cost of each order is about 80-110 yuan, and direct sales from manufacturers keep the cost of goods down.
Search the price of women's bags from wholesale websites. The wholesale price of similar models from big-name leather brands is roughly In the price range of 30-50 yuan, if there is a stable supply channel, the purchase price of a single women's bag can be further reduced.
Looking at the advertising materials of a women’s bag priced at 399 yuan from the DataEye-EDX platform, you can see that this women’s bag focuses on factory direct sales brand bags, and a large number of video materials shot in the warehouse are included . In other words, even if this bag is not produced and sold in its own factory, it still has a very stable supply channel, and the cost price of a single women's bag is relatively low. Even based on the cost price of 50 yuan/order, the cost of shipping 3,000 orders a day is about 150,000 yuan.
It is reported that the current customer acquisition cost of each advertising order for this women's bag is about 80-110 yuan, which means that based on daily sales of 3,000 orders, the daily advertising consumption is about 300,000 yuan.
Judging from the mid-to-high-end positioning of this product for consumers and the choice of SF Logistics with high-quality services, the logistics cost and packaging cost will be relatively higher than that of ordinary goods, but the one-day logistics cost can also be controlled. Around 50,000 yuan.