Why does Laoganma always insist on using glass bottles instead of low-priced plastic bottles?
Although the flavor of Laoganma has declined since Tao Huabi's eldest son took over, due to the influence of pepper's origin and some management problems, many people feel that Laoganma is not as fragrant as before, which also makes Laoganma less popular. More and more famous brands of Chili sauce stand out in the backward development and gradually form Laoganma's competitors.
But I don't know if you have noticed that even if Laoganma's taste is reduced, Laoganma's packaging has never been changed. In daily life, a lot of Chili sauce is packed in plastic bottles, but Laoganma always packs it in glass bottles. Then why does Laoganma prefer to reduce the cost of raw materials rather than change the packaging? The following small series will share the reasons for this.
First of all, it should be clear that Laoganma's packaging is very iconic, and the head above is the head of a woman in Tao Huabi, so when it comes to Laoganma, we will instinctively think of the little red bottle. The logo of this glass bottle has the head of Ms. Tao Huabi, which has left a deep impression on everyone's mind. Once changed casually, many people will be unfamiliar with Laoganma, which may affect sales. Therefore, this kind of packaging is a marketing tool of Laoganma to a certain extent, and it is necessary to advertise on yourself.
Then why did Laoganma choose to use glass bottles when she first went to the market, mainly to ensure the taste and quality of Chili sauce, and some plastics contain toxic substances, which are likely to be released once they are in a high temperature environment. Moreover, Laoganma has a certain temperature in production. If you put the hot old godmother into Aquarius easily, it will probably cause toxic substances, so it is also a conscience practice of the old godmother and a display of not forgetting her active attitude.
Moreover, Laoganma has a high oil content. Once a plastic bottle is selected, it is very likely that the screen will flash, and it may also produce odor after a while. If you use glass bottles, it will be different. Glass bottles will not produce peculiar smell and have better sealing performance. Even if it is bought for a long time, it can effectively ensure the taste of Laoganma.
In addition, glass bottles are more difficult to transport and the transportation cost will be higher. But Laoganma will always use this high-cost packaging method. The key is actually to consider the physical and mental health of customers. Speaking of this, we can also feel the selection of Laoganma's "Don't forget your initiative". Even so, many people still don't buy the account of Laoganma. Do you think justice especially serves the brand of Laoganma?
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