The car with the L mark is Lexus.

The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

Lexus is a luxury car brand owned by Toyota Motor Corporation of Japan. It was first proposed in 1983, but in just a dozen years, its sales in the United States have surpassed that of Mercedes-Benz since 1999. , BMW, becoming the largest selling brand of luxury cars in the United States.

In the past, the Chinese translation of Lexus in China was Lexus. On June 8, 2004, Toyota announced in Beijing that it would change the Chinese translation of Lexus from "Lingzhi" to "Lexus" and began to establish a brand in China. Franchised dealerships began to fully enter the Chinese luxury car market.

Extended information:

The origin of Lexus

In October 1986, senior executives of Toyota's U.S. sales company and luxury car R&D department held a meeting to discuss New car model naming matters. Finding a suitable name was a hot potato. It must be elegant but not feminine; it must be noble but not squeamish; it must be generous but not unscrupulous. It must be unique and outstanding.

New York-based brand management firm Lippincott & Margulies compiled a list of 219 possible names. From the original list, they filtered out the last 10. Then after further debate, the list was narrowed down to five: Alexis, Caliber, Chaparel, Vectre and Verone.

Alexis was the only name unanimously recognized by everyone present. But the most criticized thing about it is that it sounds like a person's name rather than a car name. What's worse is that Alexis is the name of a crazy woman in the TV series, which means infamous.

In the end, John French, the project manager of Toyota Motor Sales Company of America and the main contact person of the brand management company, based on Alexis casually wrote some names, and Lexus was born. French crossed out Alexis' A, and after some discussion, the group changed the i to a u. The final name is Lexus.

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