Hisense belongs to Qingdao SASAC and is a state-owned holding company. Hisense Group owns three famous trademarks in China: Hisense, Kelon and Rong Sheng. At present, the main business of Hisense Household Appliances Group covers the research and development, manufacturing, marketing and after-sales service of white goods such as refrigerators, freezers, household air conditioners, central air conditioners, washing machines, kitchen appliances, environmental protection appliances, commercial cold chains and molds. It owns five brands: Hisense, Kelon, Rong Sheng, Hitachi and York.
The development of Hisense Group is a microcosm of China's achievements in the past 40 years of reform and opening up. From Qingdao Radio No.2 Factory, which produced radios in the late 1960s, to Qingdao TV Factory, which achieved rapid development through the introduction, digestion and absorption of color TV sets in the 1980s, and then accelerated its development by taking advantage of the east wind of market economy in the 1990s, Hisense's industrial structure has become clearer in the new century, and its technological advantages and scale effects coexist.
Hisense's development strategy
Hisense adheres to the development strategy of establishing enterprises through science and technology, regards technological innovation as the foundation of enterprise development, and continuously extends and expands to high-end industries and high-end industries on the basis of independent research and development and technology incubation industries. Establishing enterprises through science and technology and steady operation are the development strategies to realize the dream of "a century-old Hisense".
As the first batch of state-level innovative enterprises, Hisense has a state-level enterprise technology center, a state key laboratory of digital multimedia technology and a postdoctoral research center. It is the national 863 achievement industrialization base, the national torch program software industry base and the first batch of national quality award winners. From localized operation and regional production, to the establishment of overseas R&D institutions, and then to global brand building, Hisense brand internationalization has never stopped.
Refer to the above contents: Hisense China official website-About Hisense.