Trademarks are valuable as intellectual property rights. The value of a trademark is uncertain and constantly changing. The same trademark has different values.

The reputation of a commodity determines the value of a trademark. The original function of trademark is to show the source of goods and distinguish different producers; In the environment of market competition, trademarks represent the quality of goods and show the credibility of goods; The word-of-mouth of commodities is constantly accumulating, and the peak of word-of-mouth of commodities is a kind of culture.

The comprehensive strength of an enterprise determines the reputation of a commodity. The reputation of a commodity comes from the enterprise that produces it, so it is the comprehensive strength of the enterprise that directly affects and ultimately determines the trademark value. Enterprises are ultimately responsible for the quality of goods, and enterprises are also the ultimate beneficiaries of trademark value.

Good products can enhance the value of trademarks, just like buying shoes. We will choose Xtep and Nike. When buying milk, we will choose Yili, Mengniu and so on. We bought this brand rather than a product, because this brand can guarantee the quality of the product.