At present, because the Pinduoduo platform is still in the development stage, various rules are not perfect, and more importantly, there are not many merchants (there are 20 million merchants in Taobao and only over 2 million in Pinduoduo), it is relatively easy to open a shop in Pinduoduo, but this does not mean that it is easy to open a shop casually. There are still many operational technologies, and what kind of products to sell is also very important. Zhen summarized the matters needing attention in this respect:

First, from the perspective of users of e-commerce platform such as Pinduoduo, users are mainly in small and medium-sized cities below the third line and urban-rural fringe. These people want cheap first, then good quality. The platform started with the word "cheap", so products with price advantages are easy to do business in Pinduoduo.

Secondly, due to user attributes, products such as daily necessities, conventional clothing, fruits and food are easy to sell in Pinduoduo, but it is difficult for some avant-garde and fashionable brands to do so.

Third, from the development trend of Pinduoduo, the platform is trying to get rid of the inherent form of low-end and cheap, hoping to introduce more brands, and the traffic is also inclined to brands and high-end. In addition, there are more and more floating population users in first-and second-tier cities, and products with high cost performance are becoming more and more popular. Note that they are cost-effective and inexpensive. The above is an analysis of the current situation of doing business in Pinduoduo. If your product is easy to open a shop in Pinduoduo, compare it. Of course, even the best products still need to be familiar with platform rules, know how to operate, and master the technology of how to obtain traffic in order to do business well.