It is reported that JD.COM officially entered the real estate market on October 24th. After the launch, JD.COM real estate will cover three major markets: residential, commercial real estate and characteristic real estate. The channel's priority recommendation shows "Beijing-selected houses" and a large number of new houses that will open in October.

According to the report, relevant persons in JD.COM said that 82 developers and 35 service providers have settled in the first phase of JD.COM Real Estate Channel, involving 2,27 projects, covering more than 2 cities, and said that they also cooperated with many developers such as Country Garden, the largest real estate company in China, to launch some customized preferential activities. For example, during their stay in double 11, JD.COM Real Estate and Country Garden launched a number of houses in Hunan, Jiangxi, Fujian and Guangxi provinces, and placed orders through Country Garden's stores on the JD.COM platform.

It is reported that JD.COM has positioned the real estate channel as a "service platform in the era of big real estate". Instead of building houses with land, it will start with new houses and expand to second-hand houses, renting houses, cultural tourism real estate and overseas real estate in the future.

analysts said that through the observation of the policy environment, market status and business model of the real estate industry, it can be seen that the domestic real estate industry is facing an inflection point, and the challenge faced by real estate enterprises is no longer sales, but operation. After the launch, JD.COM real estate will bring about a new integration between the real estate industry and e-commerce, and will become the champion of both traffic and online transaction volume in five years.

I hope that the changes in the housing rental market will bring more convenience!