The Pillar Project takes "assisting tomorrow's pillars and cultivating national elites" as its basic concept, with the ultimate goal of supporting talents, cultivating talents, and developing human resources. It combines financial assistance with talent training to help them complete their tasks. While studying at university, cultivate their enterprising and self-improvement personality qualities, guide them to grow and become talents while repaying society, so as to realize their comprehensive and harmonious development from "receiving assistance" to "self-help" to "helping others" and achieve noble The social welfare value creates pillars for the rejuvenation of the Chinese nation.

Since the establishment of the Dongliang Project, it has received strong support and active participation from party committees, governments and all walks of life at all levels, and a large number of caring units, caring companies and caring people have emerged. As of December 2007, a total of more than 55.35 million yuan of various funds had been directly raised from the society, and 16,766 college students from families with financial difficulties had been assisted. The assisted students were from nearly 300 colleges and universities across the country. It has had a broad social impact and achieved remarkable social results. This not only better solves the practical problem of difficulty in enrolling for college students with financial difficulties, but will also cultivate and gather a large number of high-end leading talents for building the western economic development highland and promoting Sichuan's leapfrog development. It is a project that wins the hearts of the people and the party. Strategic Engineering.

In 2003, the “Dongliang Project” public welfare brand, logo and pattern have been registered and protected by the National Trademark Office. Without the permission of the Dongliang Project organization, no unit or individual may use the name “Dongliang Project” or “Dongliang Project”. " and the overall logo to carry out related businesses such as charity fund raising, human resource development and services, fund management, fund investment, etc.