1 style. The outstanding feature of Starbucks is that it not only creates a unified appearance, but also adds variety, embodies the aesthetic feeling with style and creates visual impact.

2. Environmental design. Starbucks' "planting" comes from four stages of coffee making. "Baking" is mainly based on crimson and dark brown series; Blue is water and brown is the "hair follicle" of coffee; Explain the "aroma" of coffee with light yellow, white and green.

3. Sensory recognition. Smell, sight, hearing, touch and taste all shape the romantic atmosphere of Starbucks coffee shop. Re-baked gourmet coffee beans are the source of Starbucks taste, and the "four bans" policy ensures that the store is full of natural and mellow aroma of coffee.

4. Packaging aesthetics. Starbucks' aesthetics is not only a reference, but also a fusion of its own style. Different signs show their diversity and variability under the basic unified style. Highlight the uniqueness of coffee beans in various producing areas, so that consumers can think of all kinds of coffee faces when they see the packaging.

5. quality In the catering service industry, the cost of differentiation itself is very high, and it is difficult to attract customers through products and prices, and customers often will not change after agreeing with a service for a long time, and will use it stably for a long time.