Simple, easy to remember, and relevant to the product. Through the visual senses, people's brain cognition is stimulated. When people see the pictures, they feel a sense of touch in their hearts, and the impression is deeper than the words. Some personalized trademarks will stimulate people's inner pursuit of individuality, and even produce a desire to buy. Just like some people, when they see a unique piece of jewelry, they always want to buy it and show it to others. This is also a manifestation of vanity and inferiority. This phenomenon is common among people now.
Hope this helps