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From the perspective of consumer psychology, what principles should trademark design comply with?

Simple, easy to remember, and relevant to the product. Through the visual senses, people's brain cognition is stimulated. When people see the pictures, they feel a sense of touch in their hearts, and the impression is deeper than the words. Some personalized trademarks will stimulate people's inner pursuit of individuality, and even produce a desire to buy. Just like some people, when they see a unique piece of jewelry, they always want to buy it and show it to others. This is also a manifestation of vanity and inferiority. This phenomenon is common among people now.

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