Training objectives of visual communication design major (four-year schooling, bachelor of arts degree): Visual communication design major trains artistic talents who have strong artistic accomplishment, master the basic theory and professional skills of visual communication art design, have strong creativity and can work in various art design, publishing education and production units. Main courses: digital image processing, font design, logo design, illustration design, poster design, book binding design, POP advertising design, packaging design, exhibition design, CI design, film and television advertising planning, printing technology, commercial photography, etc. Employment direction: The employment field covers press and publication, color printing, print advertising, outdoor advertising, CIS planning and design of enterprises, poster design, product packaging design, commercial hand-drawing, commercial photography, home decoration design, renderings design, exhibition design, column packaging, education and teaching.