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A brief introduction to the principles of trademark registration TV University

The principles of trademark registration can be summarized into the following aspects:

1. Principle of independence: The first principle of trademark registration is that the trademark must be independent, that is, it must be independent from the existing trademark. There is a clear difference. A trademark should be able to be distinguished from other trademarks on the same or similar goods or services to avoid confusion.

2. Principle of recognizability: A trademark should be sufficiently identifiable to allow the public to distinguish it from other trademarks. A trademark can include words, graphics, patterns, letters, numbers, colors, sounds or a combination thereof, but it must be sufficiently distinctive to enable people to recognize and remember it.

3. Principle of non-deceptiveness: Trademarks must not contain false or misleading information, and must not cause the public to have a wrong impression or misunderstanding. Trademarks should truly reflect the characteristics, quality or origin of the goods or services involved.

4. Principle of not misappropriating the rights and interests of others: Trademarks must not misappropriate the rights and interests of others, including others’ registered trademarks, famous trademarks or other intellectual property rights enjoyed by others. Full investigation and verification should be conducted before trademark registration to ensure that the rights of others are not infringed.

5. Principle of public interests: The process and results of trademark registration should comply with the requirements of public interests. Trademarks should not harm public interests or violate legal, moral or social ethical requirements.

These principles are called the "principles of trademark registration". They are the basic guidelines of the trademark registration system and are designed to protect the rights and interests of trademark holders, maintain market order, and promote fair competition.

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