IP is the abbreviation of Intellectual Property. The Chinese meaning is intellectual property and intellectual property, and the near meaning is intellectual property.

Refers to the patent rights, trademarks, copyrights, copyrights, etc. generated by the author's intellectual creation. It can refer to a song, an online novel, a drama, a certain character, or even just a name. , a phrase, a symbol, a value, a group with the same characteristics, some content with its own traffic.

In fact, there are many types of IP, which exist in various fields.

Most people begin to understand IP from movies, comics, TV series, and novels. The most familiar IP works are works in the fields of movies, comics, TV series, etc., such as:

Foreign: "Harry Potter", Marvel series (Iron Man, Thor, Captain America, Black Widow, Hulk, Hawkeye, Star-Lord, Spider-Man, Black Panther, Doctor Strange);

Chinese: Journey to the West series, Ghost Blowing Lamp series, Tomb Raiders series, Kyushu series, etc.

The above mentioned are all works. If the IP is based on characters, celebrities and Internet celebrities are typical characters. IP, as well as entrepreneurs Jack Ma, Dong Mingzhu, Lei Jun, etc.

In recent years, short video platforms have been in full swing. Ordinary people have attracted a large number of fans' attention by creating short videos on the platform, forming personal IP, such as Simba, Sanda Brother, Seventh Uncle Grandpa, Li Jiaqi, Wei Ya, Papi Jiang, Sister Maomao, Modern Brothers, Li Ziqi, Daigula K, etc.

These living individual entrepreneurs, through bit by bit Didi will grow, shape itself, focus extremely on an absolutely vertical field, and form a highly recognizable IP.

(Add what is vertical content, such as beauty, clothing, outdoor and other content with clear category attributes)

For example: Li Jiaqi only recommends lipstick in the content, and is Known as the "Lipstick Brother", the brainwashed iconic language "oh my god, buy it, buy it" has become the most popular sentence on Douyin. It is like a magic word. If you link it, it will flash instantly.

For ordinary people, these super internet celebrities are a very small number of people, and it is difficult for ordinary people to do it.

Currently, since the birth of Taobao Live, there has been only one Li Jiaqi and Wei Ya, but there is no second Simba on Kuaishou. The success is the result of the right time, right place, and right people. They caught up with the trend of live broadcast e-commerce.

So what should ordinary people do in the era of individual economy in the 5G era? How to seize the short video/live broadcast trend and form your own personal IP by building yourself?

In fact, if you dig carefully, many people on the short video platform have discovered the significance of creating personal IP. The biggest rule in how to create an individual IP with warmth and personality is to share value.

Everyone has their own hobbies, such as love of beauty, love of eating, love of playing, love of learning, etc. By sharing how to become beautiful, how to cook delicious food, sharing where it is more fun, showing off beauty, skills, and dazzling Baby, etc., as long as you follow the rules, be informative, interesting, fun, and novel, you can gain a lot of attention from fans.

For example: Talent songs and dances were the most common content form in the early days of Douyin, including Paihui Dance, Seaweed Dance, Ci Mile Ci Mile, Gesture Dance, Ghost Step Dance, etc., which are very popular among young people. , there are countless Douyin celebrities who have become famous for singing and dancing on Douyin, and the representative figures are: Modern Brothers.

As for whether a person is popular or not, there is a classic saying: Little success depends on hard work, while big success depends on fate. It is a long-term process for an individual to become a valuable IP. The essence is to output and let the public recognize it, so that something can be achieved.