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Edison Chen fashion brand, Edison Chen will once again integrate Chinese elements into fashion brands

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Fashion icon Edison Chen is a trend indicator for most trend-advocating netizens, and his every move also affects the fashion circle. bit by bit. No matter what ridiculous things Edison Chen has done in the past, it is now a definite fact that he loves his wife and dotes on his daughter. Edison Chen, who has always gone his own way, has to say that he has always been at the forefront of the trend.

Edison Chen, who has transformed from an artist to a boss, was the first to combine Chinese elements with trendy culture. In 2017, he said this in a speech in New York: “What I want to do is not only made in China, but also Created in China”. This sentence reflects his determination to reform the trend and his passion for patriotism.

In fact, Edison Chen has been doing this, and is at the forefront of fashion in many aspects: hip-hop music, trendy culture, contemporary art, etc. Everyone has more or less thought about what would happen if If you could go back to the past, what changes would you make? However, Edison Chen is a person who strives to look forward. He was asked, "If you could go back to the past, what would you change?" Most people thought that Edison Chen would say to change his temper. , when changing his personality, Edison Chen still sticks to himself and answered, "I won't change anything."

He co-founded the trendy brand CLOT with his friend Pan Shiheng. Every quarter’s new product launches are selected by him personally. He is his own hairstylist and stylist, and every time he appears in public At the time, the clothes, hairstyle, and hair color you want to match are all your own choices. As the company's boss and trendy brand, he not only has to participate in the company's business, but also promotes his own products from time to time.

In the latest interview, Edison Chen mentioned that his wife is also Chinese, and he knows more about Chinese culture and differences. He can learn a lot of new things from his wife, including the different cultures in different parts of China. Different differences, Edison Chen admitted that he will add more Chinese ideas to the next design.

Talking about the design direction in 2021, Edison Chen said that he will integrate Chinese style with Hawaiian style. You will not directly see this as Chinese style, but will put Chinese elements into the Hawaiian style, and you will still I think this is China. I believe that many fashionistas will follow suit and purchase related products. Edison Chen's open and bold thoughts and designs have indeed allowed the world to learn more about Chinese culture and Chinese elements.

As early as 2006, brands such as Nike and Adidas were only pursued by some die-hard sports fans. Edison Chen was invited to cooperate with Nike and designed an unexpected sneaker. The toe is transparent, and through the toe, you can see that the insole is actually a diagram of meridians and acupuncture points on the soles of the feet of traditional Chinese medicine. The shoe box is not just a boring trademark. Edison Chen designed the shoe box to be a book box.

Talking about the source of inspiration, Edison Chen said that he often went for foot massage, so he added traditional Chinese elements of moxibustion culture into it, and the name of the shoe was Western Gothic style, named "Kiss of death" ". In 2017, Edison Chen designed a global popular AJ13 for Nike. After visiting the Terracotta Warriors and Horses, Edison Chen injected inspiration into the shoes. He added the patina color of the terracotta warriors to the shoes. The side shape was armor-themed, imitating the small ones on the armor pieces. Holes and connecting lines, when foreigners couldn't understand this pair of shoes, after Edison Chen took out the photo of the Terracotta Warriors and Horses, foreign friends exclaimed that these shoes were simply works of art.

Today, Edison Chen seems to be more suitable to be a boss than an artist. He has his own unique ideas and insights, and can turn them into inspiration in small things in life. It must be said that Edison Chen is indeed Have the brains and execution ability of a boss.