The reason why alcoholic cellar age 1 is called Xiangzhirun is because Xiangzhirun is the own brand of Hunan Churun Liquor Co., Ltd., and Xiangzhirun cellar age wine produced by Jiugui Liquor Co., Ltd. is one of the products. The brand implication of Xiangzhirun is that "Xiang" stands for Hunan, and "Zhirun" comes from the word "Runzhi" written by President Mao Zedong, which is intended to commemorate President Mao Zedong and learn from Chairman Mao the spirit of striving for continuous development. Xiangzhirun cellar-aged liquor is positioned as middle and high-grade liquor, and its rich and fragrant characteristics also have certain influence on the market.